The Website Copy Planner Course
Write your website copy with less guesswork and better results
A practical course with optional AI support to help you write website copy that connects with the right people, builds trust, and helps turn more visitors into enquiries or sales.
Save time
Get a clear process to follow, so writing your website copy doesn’t drag on for weeks longer than it should.
Write with Confidence
Know what to say, why you’re saying it, and what to look for when you edit, so you’re not just publishing and hoping for the best.
Be more strategic
Write website copy that’s built to connect with the right people, build trust, and help move them towards enquiry, booking, or sale.
Writing your own website copy sounded easier than this
Writing your own website copy sounds like one of those jobs that should be fairly straightforward.
Until you actually sit down to do it.
After all, everyone can write, can’t they?!
Then suddenly you’re trying to work out what to say on your Home page, how much to put on your About page, whether your Services page is making sense, and if any of it is actually going to help someone get in touch or buy.
It takes longer than you thought it would.
You keep rewriting bits.
You’re not sure if it’s really doing what you need to do.
And in the end, you publish it and hope for the best.
What small business owners struggle with when writing website copy
When I spoke to small business owners who had written their own website copy, the same themes kept coming up.
They said:
it took much longer than they expected
not knowing their clients in depth made it so much harder
they were never fully sure whether the copy was right
they ended up publishing it and hoping it would do the job
because they didn’t start with a clear plan, the website kept changing over time and the whole thing got messy
That is exactly what this course is designed to help with.
Because the problem is usually not that you can’t write.
It is that nobody has shown you how to think through your website copy properly before you start.
What this website copy course helps you do
This course gives you a practical way to work out what your service-based website actually needs to say before you get stuck trying to write the words.
get clear on what your website needs to do so your copy has direction, not just filler.
understand who you’re trying to reach which makes it much easier to write in a way that feels relevant.
work out what your ideal clients need to hear so your message connects faster and lands better.
shape the message behind your business and services making what you do easier to understand and easier to value.
understand what each page needs to say so every page has a job and knows how to do it.
either write the copy yourself or use the GPT to create a first draft depending on the approach that suits you best.
edit your draft so it sounds like your business and feels ready to publish with a much better idea of what to change, what to keep, and when it is good to go.
So instead of making it up as you go, you’ll have a clearer plan from the start.
Built from real website copy work
This course is based on the process I’ve built over the past 10 years as a website conversion copywriter.
I’ve specialised in website copy across SEO, AI search, and conversion, and written hundreds of websites for businesses in New Zealand, Australia, the USA, Canada, and the Middle East.
Over the years, I’ve worked directly with business owners and through agencies, so I know how to explain website copy clearly to people who do not live in web-world all day.
I trained the custom GPT you get access to in this course using the same principles I use in my own work, so if you want AI support, you’re not just getting generic outputs. You’re getting a tool built around a real copywriting process.
But just as importantly, the course shows you the why behind it.
So when you look at your website copy, you will know what to look for, what needs changing, and whether the copy is doing its job.
That takes away a lot of the uncertainty.
This course is for you if
you’ve got a service-based business.
you’re DIYing your own website copy and want a clearer process to follow.
you’re building your own website and need help knowing what each page should say.
you’re working with a web designer and have been asked to provide the copy yourself.
you want to use AI to help, but you don’t want bland, generic website copy.
you want more confidence that your website is saying the right things to connect with your clients and help drive action.
Behind the scenes at The Website Copy Planner
2 hours of video content
(with transcripts and subtitles)Fillable workbooks
Access to my custom GPT
Bonus content - how to get the most out of your website - SEO & AI search, call to action buttons, blogs and email lists.
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Before you write a single word of website copy, you need to get clear on what your website is actually there to do. In this chapter, you’ll work out the job of your website, the action you want people to take, and the pages you need to help them get there.
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If you want your website copy to connect, you need to know who you’re talking to. This chapter helps you get clear on your ideal client, what they want, what’s frustrating them, and the words they naturally use, so your copy feels more relevant and less generic.
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Once you know who you’re trying to reach, the next step is understanding why your business is the right fit for them. In this chapter, you’ll get clear on how you help, what makes you different, what builds trust, and how to connect each service back to a real client need.
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Your home page is often the first impression people get of your business, so it needs to do a lot of work quickly. This chapter shows you how to make it clear what you do, who you help, and where people should go next, without trying to say everything at once.
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A good About page is not just a place to tell your story. It’s where people decide whether they trust you, connect with your business, and feel like you’re the right fit. In this chapter, you’ll learn how to build that trust in a way that still keeps the focus on your client.
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Your services page is where interest starts turning into action. This chapter helps you write service page copy that connects your offer to a real problem, shows the value clearly, builds trust, and makes the next step feel easy.
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Your contact page has one very important job: helping people make contact. In this chapter, you’ll learn how to make that step feel clear, low-pressure, and easy, so people are much more likely to actually reach out.
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A first draft is rarely the final version, whether you wrote it yourself or used AI to help. This chapter shows you how to edit your copy for clarity, tone, flow, trust, and emotional connection, so the final result feels more human, more polished, and more like your business.
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You don’t need to become an SEO expert to make smarter decisions about your website copy. This chapter gives you a practical overview of SEO and AI search, so you can understand what helps your website get found while still keeping the writing clear, useful, and human.
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A call to action button might seem like a small detail, but it plays a big role in helping people take the next step. In this chapter, you’ll learn what makes a button strong, what weakens it, and how to write calls to action that feel clear and natural.
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Blogs can do much more than fill up your website. They can help people find you, understand what you do, and trust your expertise before they ever get in touch. This chapter gives you a simple overview of why blogs are worth considering and when they make the most sense.
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Not everyone who visits your website is ready to take action straight away. This chapter looks at how your website can help you grow your email list, stay in touch with interested visitors, and build trust over time with the right kind of sign-up offer.
Get access - Write your website copy with less guesswork and better results
If you’re tired of second-guessing your website copy, piecing it together as you go, or wondering whether what you’ve written is actually working, this course will help you get much clearer on what to say and how to say it.
(p.s. that’s NZ$)
(p.p.s. oh yeah, and add GST to that too!)
Access to The Website Copy Planner online course including pdf, video, examples and access to The Website Copy Planner GPT. Write your own website copy that connects, engages and converts.
What happens when I click the “sign up” button?
First, you’ll be asked to create an account - a simple email and password will do. This then takes you through to the payment page where you’ll be able to add your details. As quick as a flash, you’ll get an email asking you to verify your account (so I know you’re a human!), a receipt and a welcome email that shows you how to log in and access your course. Keep this email, as you can use the link to log in to the course whenever you choose.
If you’ve any questions before you commit, just ask.
Frequently Asked Questions
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Yes. This course is designed for small business owners, not professional copywriters. It walks you through what your website needs to say, why it matters, and how to either write it yourself or use the GPT to create a first draft.
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No. You can use the course in two ways. You can write your website copy yourself using the planner and template, or you can use the GPT to speed up the first draft.
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That’s fine. This course will still help you. It will give you a clearer structure, help you work out what’s missing, and make it much easier to review and improve what you’ve already written.
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No course can guarantee results, because that depends on your business, offer, audience, and how well the final copy is implemented. What this course will do is give you a much clearer, more strategic process for writing website copy that is more likely to connect, build trust, and support enquiries or sales.
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The course covers the core pages most small business websites need, including your Home, About, Services, and Contact pages. It also includes extra guidance on SEO and AI search, call to action buttons, blogs, and growing your email list from your website.
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Yes. It’s a great fit if you’ve been asked to provide the copy yourself. The course helps you get clear on what each page needs to say, so you can hand over copy that feels more thought-through and strategic.
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Full access, including the custom GPT is $249. The course price is listed in NZ$.