BRAND MESSAGE INTENSIVE

Brand Message

When your message is clear, everything else gets easier.

A Brand Message Intensive helps you work out what matters, what your customers need to hear and how to talk about your business consistently across your website, marketing and content.

CLEARER POSITIONING

CONSISTENT MARKETING

MORE CONNECTION

Get clear on your message

If you’re struggling to explain your business, marketing gets hard

You know what you do.

But every time you try to put it into words, there’s either too much to say or nothing quite sounds right.

Your website says one thing. Your LinkedIn profile says another. You introduce yourself differently depending on who’s asking. And every new piece of marketing starts with the same question:

What are we actually trying to say here?

That uncertainty makes it harder to show up confidently and market your business consistently. 

The Brand Message Intensive sorts the thinking first, so you have a clear message to build everything else around.

What changes when your brand message is clear?

A new website, visual brand or marketing campaign can make your business look different.

But if the message underneath it is still fuzzy, you haven’t solved the real problem.

Your brand messaging gives you the foundation for the conversations your business needs to have.

Calm

You stop starting every website page, proposal or social post from scratch because the core message is already there.

Clear

You focus less on everything you could tell people and more on what they actually need to hear.

Consistent

Your website, content, sales conversations and marketing materials start sounding like they belong to the same business.

Confident

You have language you’re comfortable putting in front of people because it properly represents your business and what you offer.

  • Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.

    Thomas Ye

  • I didn't realize that the words mattered so much but when I read the copy I was sent it almost made me want to hire my services!

    I thought my website was pretty good and doing the trick but after having a few of the pages re written by collected copy I am so impressed with it that I wish I had done it earlier!

    Alex, Book a Builder

  • It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.


    Bridget Lowry - Wonder Life Coaching

  • Katrina was so so so amazing! She made the process painless and easy, and it was incredible seeing my inner thoughts finally come to life in a written format! She was able to articulate my thoughts and feelings perfectly!


    Amelia Harris, GenPrivacy

  • Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support. Kind regards Brigitte


    Brigitte Bagg, Bridge Career Consulting

How the Brand Message Intensive works

Think

Once you’re booked in, I send you your brand message questionnaire.

It gives me the background on your business and gets you thinking about your customers, services, goals, values and what you want your business to communicate.

Meet

We meet for a 90-minute Zoom session and dig into your business, your customers, your why, your values and the messages that need to come through. 

This is where we question, clarify and find the useful stuff underneath everything you already know.

Create

After our session, I bring everything together into a practical brand message report.

You receive it with a video walkthrough so you can understand not just what I’ve recommended, but the thinking behind it.

Review + Refine

We meet again to talk through your feedback and amendments before the message is finalised and ready to use.

GET CLEAR ON YOUR MESSAGE

AI + EXPERTISE

AI can create the content. Strategy - not so much

I always recommend humans for strategy, even if you use AI for implementation.

AI can …

  • Suggest ways to describe your services.

  • Generate tag line ideas.

  • Summarise the information you give it.

  • Turn strategy into content.

  • Give you more options.

I can …

  • Decide which message matter most to your clients.

  • Work out what your business actually needs to be known for.

  • Ask the questions that uncover what hasn’t been said yet.

  • Build the strategy your content should be based on.

AI can help you say it.

Strategy decides what’s worth saying in the first place.

Clear message? Now put it to work

The Brand Message Intensive gives you the messaging foundation.

It doesn’t include rewriting your website or implementing the message across your marketing. 

If your next step is a new website, I can take the work we’ve already done and turn it into strategic SEO, AEO and conversion website copy.

Explore website copywriting
Explore content writing

RIGHT FIT

When is a Brand Message Intensive worth doing?

This service makes sense when you’re:

  • rebranding or refreshing your visual identity.

  • repositioning your business.

  • changing or repackaging your services.

  • moving into a new market.

  • finding it difficult to explain what makes you different.

  • getting inconsistent marketing from different people.

  • using AI but getting generic results because the underlying message isn’t clear.

It’s particularly useful before you invest in creating new marketing collateral.

Sort the message first.

Then use it everywhere else.

WHAT’S INCLUDED

What’s included in your brand message report

  • 90-minute strategy session

  • brand story

  • elevator pitch

  • tagline

  • values and mission statement

  • customer profiles

  • additional messaging elements that are useful for your business

  • video walkthrough

  • follow-up session and amendments

INVESTMENT

How much does the brand message intensive cost?

$650 + GST 

That includes the strategy session, your completed brand message report, video walkthrough and follow-up review.

If we go on to work together on website copy or content strategy, having the brand message work completed reduces the amount of groundwork we need to do for those services. 


Book your brand message intensive

BRAND MESSAGE INTENSIVE FAQS

Any questions about brand messages?

  • It’s a catch 22, isn’t it?! You need a new website including copy to get more clients, and without new clients you can’t afford the new website.

    So, what do you do?

    You might be eligible for a small loan to cover the costs of your website and copy.

    I recommend having a chat with MTF Albany. I don’t recommend them lightly, but I’ve known them for a while and they’re really nice, ethical lenders.

    https://www.mtf.co.nz/find-a-local-office/mtf-albany

  • Not quite.

    Visual branding deals with how your business looks.

    My focus is on what your business says and the message your customers need to hear. That distinction is central to how you’ve defined this service.

  • No. Please don’t spend hours trying to get the answers perfect before we meet.

    Your ideas, half-formed thoughts and experience of your customers give us something much more useful to work with.

  • Yes. That’s what the follow-up session is there for. We go through the report together and make any amendments before it’s finalised.

  • Absolutely.

    In fact, one of the practical uses of the report is giving AI better context about your business, customers, values and messaging so it has a much stronger foundation to work from.

  • The Brand Message Intensive itself is strategy rather than implementation.

    If you want the message turned into website copy, blogs, emails or other copy, we can do that as the next stage.

GET CLEAR. THEN GET MOVING.

Ready to stop wondering what your business should say?

You already know your business.

You don’t have to untangle the message on your own.

Bring me the ideas, the experience and everything currently floating around in your head.

I’ll help you turn it into something clear, useful and ready to put to work.

Book a call