GET MORE VISIBILITY
Blog & email content
Show up more consistently, get more visibility.
Turn your expertise into useful monthly content that sounds like you, supports SEO and AEO, and keeps your business in front of the right people.
STAY VISIBLE
SEARCH-FRIENDLY
PROVIDE VALUE
If content keeps slipping down the to-do list, that’s costing you visibility
You already have enough to do.
Writing blogs, sending newsletters and coming up with social posts shouldn’t keep becoming another job that gets pushed to next month.
Because every month you don’t publish is another month your expertise isn’t helping people find you, trust you or remember you.
That’s where I come in.
I give you a clear content strategy, then turn your knowledge into regular blogs, emails and supporting social content that gets written, approved and out into the world.
Good content takes more than good writing
Your blog and email content needs to be useful and sound like you.
But that alone won’t do much if you’re writing about the wrong things, nobody can find it, or it doesn’t lead anywhere useful.
That’s why I think about four things before and while I write.
Content Strategy
Every piece of content needs a reason to exist.
We start with your business goals, your customers and what you want to be known for, so we’re choosing topics that build visibility and support the work you actually want more of.
SEO & AEO
Useful content should also make it easier for people to find you.
I structure blogs around clear topics, relevant search language and the questions people are asking, so your expertise has more opportunities to surface in Google and AI search.
Your expertise + voice
The best content gives people something they couldn’t get from a generic AI answer.
I use your experience, opinions and examples to create content that sounds like you and gives people a reason to trust your business rather than just consume another article.
Conversion + connection
Content shouldn’t end with someone thinking, “That was interesting.”
I think about what you want the reader to do next, whether that’s click through to a service, reply to an email, join your list or simply remember you when they’re ready to buy, so your content keeps working beyond the read.
How monthly blog and newsletter writing works
We build the strategy
We meet for a one-hour strategy session and get clear on what your content needs to achieve.
From that, I create six months of content topics for you to review and approve.
You give me your thinking
Each month, I send you a short brief about that month’s topic.
You add your insights, examples and opinions, without having to write the article yourself.
I write the content
I turn your input into the blog, email and social posts included in your package.
Everything is written in your voice and with the agreed strategy, SEO and AEO in mind.
You review and publish
I send everything back for your feedback and approval.
Then we do it again next month.
Every six months, we review the strategy and decide what comes next.
AI + EXPERTISE
AI website copy vs expert website copywriting
You absolutely can use AI to write your website.
I use AI too.
It can generate ideas, organise information and get words onto the page quickly.
But generating the words is only one part of website copywriting.
AI doesn’t automatically know which services matter most to your business, which objections need answering, which pages deserve their own place in the navigation, which search opportunities are worth targeting or what your customer needs to see before they’ll trust you.
It only knows what you give it.
An experienced website copywriter (like me, who’s been doing this longer than Chat GPT!) knows what to ask.
AI can …
Generate copy from a prompt.
Give you ideas quickly.
Follow the information you provide.
Mimic a tone of voice it’s told to.
Suggest a page structure.
Add keywords.
Give you more words.
I can …
Work out what the brief really needs to be.
Decide which goals support your business goals.
Know the questions to ask.
Understand what genuinely sounds like you.
Build the journey around what your clients need.
Know what matters, what doesn’t and what to leave out.
AI can help you write faster.
My expertise helps you work out what’s worth saying.
Already written your website copy with AI?
My AI copy editing service takes what you’ve already created and adds the strategy, structure, search optimisation and expert edit it still needs.
RIGHT FIT
Is professional website copywriting right for your business?
This service is for businesses that want their website copy written for them from the ground up.
It’s likely to be a good fit if:
You’re creating a new website or redesigning an existing one.
Your web designer has asked for the copy and you don’t know where to start.
Your business has changed and your website hasn’t caught up.
Your current website doesn’t clearly explain what you do.
You’re not confident sending potential clients to your website.
You want better visibility through Google and AI search.
You want your website to support sales and business growth.
You’d rather hand the words over to someone who knows what they’re doing.
I need website copy, and I need it quick!
If you’re in a hurry, check out my VIP website copy in a week service. The perfect solution to getting your website copy - fast!
LIMITED SPACES AVAILABLE
WHAT’S INCLUDED
What’s included in your website copywriting package
2 x 60-minute copy calls
SEO and AEO website copy
Conversion website copy
User experience (UX) website structure
Page titles and meta descriptions
H1, H2 and H3 heading designations
Website copy wireframe
Up to 2 rounds of revisions
INVESTMENT
How much does website copywriting cost?
Website copywriting is priced according to the number of pages you need.
Prices start from $1,500 + GST.
Payment options are available.
Once we’ve talked about your website and what it needs to achieve, I’ll recommend the pages you need and give you a clear project price.
WEBSITE COPYWRITING FAQS
Any questions about website copywriting?
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It’s a catch 22, isn’t it?! You need a new website including copy to get more clients, and without new clients you can’t afford the new website.
So, what do you do?
You might be eligible for a small loan to cover the costs of your website and copy.
I recommend having a chat with MTF Albany. I don’t recommend them lightly, but I’ve known them for a while and they’re really nice, ethical lenders.
https://www.mtf.co.nz/find-a-local-office/mtf-albany -
Allow around five weeks from our first copy call through to final approval.
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No. We’ll talk about what your website needs to achieve and work out the pages and structure that best support those goals.
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Yes. Both on and off page SEO are built into the website copywriting process rather than bolted on at the end. I research relevant search terms and use them naturally within the page structure, headings and copy.
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Yes. I write and structure your website so your services, expertise, customers and topics are clear to both traditional search engines and AI search tools. That includes clear heading structures, useful context, natural topic language and direct answers where they genuinely help the reader.
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Absolutely. The finished copy includes the page structure, heading designations and wireframe, so your designer can clearly see how the content is intended to work on the page.
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Yes. I work with web designers and agencies across a range of platforms and can recommend people depending on what you need.
YOUR WEBSITE, SORTED
Ready for website copy that finally says what you’ve been trying to say?
You already know your business.
You don’t need to become a website strategist, SEO copywriter, AEO copywriter and conversion copywriter as well.
Tell me what you’re working on, where you’re getting stuck and what you need your website to help you achieve.
I’ll ask the questions.
We’ll get the words sorted.