AI DONE BETTER

AI Copy Editing

You’ve done the hard part and got the words onto the page. Now let’s make sure they’re actually good.

I take the website copy you’ve created with AI and strengthen the strategy, structure, voice, SEO, AEO and conversion, without throwing away all the work you’ve already done.

KEEP THE HEAD START

SOUND MORE LIKE YOU

STRONGER SEO & CONVERSION

Let’s talk about your website

 If you’re not quite confident enough to use your AI copy, listen to that feeling

AI can give you a surprisingly good first draft.

It can also give you copy that looks polished while saying very little.

The sentences are there. The grammar is fine. It sounds like website copy.

But you’re still wondering:

Does this actually sound like us?
Is the message clear?
Will people understand why they should choose us?
Is it properly optimised for Google and AI search?
Will any of this actually help us sell?

That uncertainty is exactly what this service is for.

You don’t need to throw away what AI gave you

And I’m not going to insist on rewriting it from scratch just because I’m a copywriter.

There may already be plenty worth keeping.

My job is to work out what’s working, what isn’t and what’s missing, then turn your draft into website copy you can confidently hand to your designer.

That could mean tightening the message, restructuring a page, changing the headings, cutting the generic bits, adding information AI couldn’t possibly know or strengthening the search and conversion elements.

You keep the head start.

I add the expertise.

Strategy

Does each page have a clear job?

Is it supporting what you actually want the website to achieve?

I make sure the copy is working towards a business goal, not simply filling sections in a template.

SEO & AEO

Adding a keyword a few times isn’t an SEO strategy.

I review the page structure, headings, topic signals and language so your copy is easier for both traditional search engines and AI search tools to understand.

Message

AI works with what you tell it.

If an important differentiator, customer concern or part of your offer never made it into the prompt, it probably won’t make it into the page either.

I look for the gaps.

Conversion

Does the copy answer the questions customers need answered?

Does it build confidence? Make your value clear? Give people a reason to act?

I edit with the decision you want your customer to make in mind.

  • Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.

    Thomas Ye

  • I didn't realize that the words mattered so much but when I read the copy I was sent it almost made me want to hire my services!

    I thought my website was pretty good and doing the trick but after having a few of the pages re written by collected copy I am so impressed with it that I wish I had done it earlier!

    Alex, Book a Builder

  • It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.


    Bridget Lowry - Wonder Life Coaching

  • Katrina was so so so amazing! She made the process painless and easy, and it was incredible seeing my inner thoughts finally come to life in a written format! She was able to articulate my thoughts and feelings perfectly!


    Amelia Harris, GenPrivacy

  • Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support. Kind regards Brigitte


    Brigitte Bagg, Bridge Career Consulting

How AI website copy editing works

Show me what you’ve got

We start by talking about your website, what you need it to achieve and the copy you’ve already created.

I’ll take an initial look at the AI draft so we can make sure editing is the right service for you.

We fill in the gaps

Once the project is booked, I’ll send you my website copy questionnaire.

We use your questionnaire to get clear on your business, customers and key messages, particularly the information AI couldn’t know unless you gave it the right prompt.

Time to edit

I work through your AI website copy, keeping what works and improving what doesn’t.

That includes the message, structure, voice, SEO, AEO and conversion, plus the page-level details your designer needs.

Review & refine

You receive the edited copy with a video walkthrough.

Then we work through your feedback and up to two rounds of revisions before the final copy goes to your designer.

LET'S TALK ABOUT YOUR WEBSITE

AI + EXPERTISE

AI can generate the draft. Expertise decides what stays

This isn’t an anti-AI service.

I use AI in my own work.

The difference is that I don’t expect it to make all the decisions. AI gets the words moving. Expertise makes sure it’s moving your business in the right direction.

AI can …

  • Give you a starting point.

  • Turn your prompt into copy.

  • Suggest headings and sections.

  • Add search terms.

  • Produce more content.

  • Give you a finished-looking draft.

I can …

  • Make sure it’s starting from the right point.

  • Spot what never made it to the prompt (but really needed to).

  • Decide what the page actually needs.

  • Balance SEO, AE, UX and conversion.

  • Decide what needs adding, cutting or changing.

  • Tell you whether it’s genuinely ready to use.

AI can help you write faster.
My expertise helps you work out what’s worth saying.

Stuck before you even open Chat GPT?

If you haven’t written the copy yet, you’ll get more value from my full website copywriting service, where I do the strategy, research and writing from the ground up.

Explore website copywriting

RIGHT FIT

Is AI copy editing the right option for your website?

It’s likely to be a good fit if:

  • you’ve already created a substantial website copy draft using AI.

  • there’s plenty you want to keep.

  • the copy still feels generic or doesn’t quite sound like you.

  • you’re not sure whether the message is strong enough.

  • you want someone to check the SEO and AI search optimisation.

  • you want stronger conversion copy.

  • you need the copy structured and ready for your web designer.

  • you want an expert to tell you what’s good, what isn’t and what’s missing.

WHAT’S INCLUDED

What’s included in AI copy editing?

  • 2 x 30 minute copy call

  • Expert editing of your existing AI-written website copy

  • SEO and AEO optimisation

  • Conversion copy editing

  • Website copy wireframe

  • H1, H2 and H3 heading designations

  • Page titles and meta descriptions

  • Video walkthrough

  • Up to 2 rounds of revisions

INVESTMENT

How much does AI copy editing cost?

Pricing depends on the number of pages and the amount of editing your draft needs.

AI website copy editing starts from $750 + GST.

Payment options are available.

That’s around half the starting investment of having your website copy written from scratch. 

Send me what you’ve written and I can take a quick look before we decide whether editing or full website copywriting is the better option.

Show me your AI draft

AI COPY EDITING FAQS

Any questions about AI website copy editing?

  • It’s a catch 22, isn’t it?! You need a new website including copy to get more clients, and without new clients you can’t afford the new website.

    So, what do you do?

    You might be eligible for a small loan to cover the costs of your website and copy.

    I recommend having a chat with MTF Albany. I don’t recommend them lightly, but I’ve known them for a while and they’re really nice, ethical lenders.

    https://www.mtf.co.nz/find-a-local-office/mtf-albany

  • The point of this service is to build on what you’ve already done.

    I keep what works, change what needs changing and add what’s missing. If the draft genuinely needs more than an edit, I’ll tell you.

  • Yes.

    I review the SEO as part of the edit, including page structure, headings, relevant search language and how clearly the page communicates its topic and service.

  • That’s included too.

    I review the structure and context of the copy so search and AI systems have clearer information about what you do, who you help and the expertise behind the page.


  • Yes, as part of the process.

    I use AI as a tool, but the decisions aren’t handed over to it. I use my decade of (pre AI) copywriting experience to assess the strategy, SEO, AEO, conversion, structure and voice and decide what the final copy actually needs.  

  • Send it through anyway.

    You don’t need to decide whether it’s “good enough” before we talk.

    I can look at what you have and tell you whether it makes sense to edit it or whether you’d be better off with the full website copywriting service.

  • Yes.

    The finished copy includes the website structure, heading designations, page titles and meta descriptions so you have a much more useful document to pass on to your designer.

KEEP THE HEAD START. ADD THE EXPERTISE.

Already written the website copy? Let’s make sure the copy works.

You’ve already put the time into getting a first draft.

You don’t need to start again.

Let me take what you’ve created and turn it into website copy you feel confident putting in front of your clients.


Book a call