WORDS FOR WEBSITES

Website copywriting

Make your business easier to understand, find and choose

You know your business inside out.

The problem is turning everything you know into a website that makes sense to someone who’s just landed on it for the first time.

I turn all those ideas, services, customer questions and things-you-really-need-to-mention into clear, strategic website copy that helps the right people find you, understand you and choose you.

Let’s talk about your website

Your website really should be doing more than sitting there looking pretty

You shouldn’t feel slightly embarrassed every time someone asks for your website address.

You shouldn’t have to follow up with, “It probably doesn’t explain what we do very well…”

And you definitely shouldn’t be paying for a website that isn’t helping your business grow.

Good website copy helps the right people find you, understand what you do and feel confident enough to enquire, book or buy.

Why can’t Chat GPT write my website copy?

Just because it can, doesn’t mean it should.

AI works with the information and assumptions it’s given.

Which means if you don’t know to prompt it about things like neuromarketing and conversion (which, be honest … would you?!) then it’s not going to automatically go there.

AI misses the nuances, sounds vanilla and doesn’t really connect because it doesn’t have the human reasoning behind it that an experienced, pre-AI copywriter does.

I’m what turns website copy from meh to yeah! (you’re welcome)

More than just well-written words

Of course your website copy needs to sound good.

But beautifully written sentences won’t help much if people can’t find your website, can’t work out what you sell or have no idea what they’re supposed to do next.

That’s why there’s quite a bit going on behind the words.

Strategy

Every page needs a job.

I work out what the page needs to achieve, what your customer needs from it and where it fits into the wider website, so your copy supports your actual business goals instead of simply filling space.

SEO & AEO

Your website needs to be understood by search engines and AI search tools as well as your customers.

I use clear structure, relevant language and strong topic signals so the right people have more opportunities to find your business when they’re looking for what you do.

User Experience

People scan, compare, jump around and look for reassurance.

I structure the information around what they need to understand next, so your website feels easier to navigate and people can find what they need without working too hard for it.

Conversion

Every page should help someone move towards a useful next step.

That could be enquiring, booking, buying, downloading or continuing to explore. The copy should make that step feel clear and natural, so more of the attention your website earns has a chance to turn into business.

  • Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.

    Thomas Ye

  • I didn't realize that the words mattered so much but when I read the copy I was sent it almost made me want to hire my services!

    I thought my website was pretty good and doing the trick but after having a few of the pages re written by collected copy I am so impressed with it that I wish I had done it earlier!

    Alex, Book a Builder

  • It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.


    Bridget Lowry - Wonder Life Coaching

  • Katrina was so so so amazing! She made the process painless and easy, and it was incredible seeing my inner thoughts finally come to life in a written format! She was able to articulate my thoughts and feelings perfectly!


    Amelia Harris, GenPrivacy

  • Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support. Kind regards Brigitte


    Brigitte Bagg, Bridge Career Consulting

THE PROCESS

So, how do I get everything out of your head and onto your website?

I’ve built and refined this process over 10 years and hundreds of websites, so I know what information I need, what questions to ask and how to get from a messy brief to clear website copy.

How the copywriting process works

We get clear

We talk about your business, your goals, your audience and what you need from your website.

I research and plan

I dive into your industry, competitors and customers then create a copy plan and page structure.

I write, you review

I write your website copy and you review it, with a clear, simple feedback process.

And it’s done

We make any final edits and you get polished, ready-to-use website copy.

LET'S TALK ABOUT YOUR WEBSITE

I need website copy, and I need it quick!

If you’re in a hurry, check out my VIP website copy in a week service. The perfect solution to getting your website copy - fast!

LIMITED SPACES AVAILABLE

VIP website copy in a week

Already written your website copy with AI?

My AI copy editing service takes what you’ve already created and adds the strategy, structure, search optimisation and expert edit it still needs.

Explore AI copy editing

Do you need a website copywriter?

  • You’re launching a new website or doing a big refresh.
  • You want clearer messaging and a stronger online presence.
  • You need help turning what you do into words that make sense to your audience.
  • You want to be found on Google (and AI search).
  • You’re ready to invest in copy that helps you grow.

WHAT’S INCLUDED

What’s included in your website copywriting package

  • 2 x 60-minute copy calls

  • SEO and AEO website copy

  • Conversion website copy

  • User experience (UX) website structure

  • Page titles and meta descriptions

  • H1, H2 and H3 heading designations

  • Website copy wireframe

  • Up to 2 rounds of revisions

INVESTMENT

How much does website copywriting cost?

Website copywriting is priced according to the number of pages you need.

Prices start from $1,500 + GST.

Payment options are available.

Once we’ve talked about your website and what it needs to achieve, I’ll recommend the pages you need and give you a clear project price.

Let’s talk about your website

WEBSITE COPYWRITING FAQS

Any questions about website copywriting?

  • It’s a catch 22, isn’t it?! You need a new website including copy to get more clients, and without new clients you can’t afford the new website.

    So, what do you do?

    You might be eligible for a small loan to cover the costs of your website and copy.

    I recommend having a chat with MTF Albany. I don’t recommend them lightly, but I’ve known them for a while and they’re really nice, ethical lenders.

    https://www.mtf.co.nz/find-a-local-office/mtf-albany

  • Allow around five weeks from our first copy call through to final approval.

  • No. We’ll talk about what your website needs to achieve and work out the pages and structure that best support those goals.

  • Yes. Both on and off page SEO are built into the website copywriting process rather than bolted on at the end. I research relevant search terms and use them naturally within the page structure, headings and copy.


  • Yes. I write and structure your website so your services, expertise, customers and topics are clear to both traditional search engines and AI search tools. That includes clear heading structures, useful context, natural topic language and direct answers where they genuinely help the reader.

  • Absolutely. The finished copy includes the page structure, heading designations and wireframe, so your designer can clearly see how the content is intended to work on the page.

  • Yes. I work with web designers and agencies across a range of platforms and can recommend people depending on what you need.

YOUR WEBSITE, SORTED

Shall we finally get those words out of your head?

You already know your business.

You don’t also need to become a website strategist, SEO copywriter, AI search expert, UX specialist and conversion copywriter just so you can get the new website live.

Tell me what you’re working on, what’s making the words difficult and what you need the website to do for your business.

I’ll ask the questions.

We’ll get the words sorted.

Book a call