How to choose blog topics your clients actually want to read
Stuck on what to blog about?
You sit down to write a blog… and nothing comes.
No ideas. No spark. Just a blinking cursor and a rising sense of “ugh.”
Sound familiar?
Even experienced business owners and content writers get stuck when it comes to blog topics, especially when you want your blog to do more than just fill space on your website.
You want it to connect, engage and convert
That’s why I’m sharing my favourite blog topic hacks. The same ones I use for myself and my clients. So you can stop staring at a blank screen and start sharing value.
Blog topic hack 1. Listen in on what people are saying (and asking)
The best blog ideas don’t come from your head. They come from your clients.
Start by tuning into the questions they’re already asking.
Listen in places like:
Facebook groups you’re in (especially ones filled with your ideal audience)
Comments on your social posts.
Instagram DMs or story replies.
Industry forums.
Your own inbox.
Calls with clients.
Keep an eye out for anything that sounds like:
“I don’t get how to…”
“Is there a better way to…”
“I always struggle with…”
When you spot a repeated question, frustration, or curiosity — you’ve got yourself a ready-made blog topic that speaks directly to what your audience needs.
Pro tip: keep a running list of these ideas in your Notes app or a spreadsheet so you’ve always got something to pull from later.
Blog topic hack 2. Align your blog with what you want to promote
Your blog should support your business goals, not just sit there being interesting.
That’s why I always recommend planning your blog content around your offers.
Ask yourself:
What services or products am I promoting this month/quarter?
What would someone need to know to feel ready to buy?
What objections or hesitations could I address ahead of time?
For example, if you're launching a new 1:1 service, you might write:
“What to expect in your first [type of service] session”
“How to know if [your service] is right for you”
“3 signs you’re ready to [achieve the transformation your offer promises]”
This creates a helpful, connected path between your blog and your paid offers — and makes it easier for your clients to say “yes.”
Blog topic hack 3. Let Google tell you what people are searching for
One of my favourite tricks? Let Google do the brainstorming.
Open an incognito browser window and start typing a general topic (like “copywriting tips” or “best skincare for dry skin”), but don’t press enter.
Instead, look at the autocomplete suggestions that pop up. These are real-time, high-volume searches from real people.
If you can answer one of those questions in a blog post? You’re giving Google (and your audience) exactly what they want.
Once you do press enter, scroll to the bottom of the page. You’ll find a list of “Related searches” that can spark even more ideas.
You can also try tools like:
Answer the Public
AlsoAsked.com
Google Trends
Ubersuggest (limited free use)
These tools show you what your audience is actually curious about, so you’re not guessing.
Blog topic hack 4. Use AI (strategically)
While AI shouldn’t write your blog for you, it can help you come up with ideas. Try prompts like:
“What blog topics are trending for [your industry]?”
“What questions do [your audience] have about [your service]?”
“List 10 blog post ideas for a [your niche] who wants to [desired outcome]”
Then filter through the results and tweak them to suit your audience and expertise. You’re the human. You bring the nuance, experience, and connection.
Blog topic hack 5. Create a blog calendar (and save yourself stress later)
If your content always feels last-minute, it’s time for a blog calendar.
A simple monthly or quarterly content plan helps you:
Batch ideas in advance.
Align your blogs with upcoming launches, events, or seasons.
Be intentional about what you’re saying (and who you’re saying it to).
Your calendar doesn’t have to be fancy. A spreadsheet, Trello board, or even a paper planner will do the job.
And if you’re a service-based business, think about creating a few evergreen blog topics - posts that stay relevant year-round and help with long-term SEO. Things like:
“5 questions to ask before you hire a [your role]”
“Common myths about [your industry]”
“When’s the right time to invest in [your service]?”
These can anchor your content plan, while seasonal or reactive posts add freshness.
Final tip: write for your reader
The best-performing blog posts aren’t clever or complicated. They’re helpful.
They answer a real question. Solve a real problem. Or simply make someone feel seen.
So next time you sit down to blog, ask:
“What does my ideal client need to hear from me right now?”
That’s your topic.
Ready to make blogging easier?
You don’t need to blog every week. You just need the right topics and a clear plan.
If you’d like help creating a blog content strategy that brings in more of the right people (without the guesswork), I’d love to help.
