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Navigating Free Discovery Calls with Ease

Navigating the ever-changing business landscape means forging genuine connections with prospective clients.I've gathered a golden nugget of wisdom from chatting with numerous small business owners: securing a free discovery call with a potential client massively boosts their chances of booking a full appointment. So, it's no surprise that you'll often see "Book a free discovery call" as a standout call to action on many websites.But here's the thing—while discovery calls are a fantastic way to...

Is your website contact page really helping clients make contact?

Got a website? Sweet! Got a contact page on your website? I bet you do. Most businesses have a contact page on their website - after all, the number one goal of your service-promoting website is to get people to contact you.How much thought do you put into what’s on your website’s contact page? Probably little to none. Am I right?After all, by the time your prospective client gets to your contact page, the deal is 75% done. Isn’t it? Well. Yes, and no. You may be missing out on s...

The Power of Backlinks in SEO: A Beginner's Guide

In the world of SEO, backlinks are like gold. What is a backlink? Well, it’s just that - a backlink is a link back to your website from another site. They are a vote of confidence from one site to another, a signal to search engines that your content is valuable, trustworthy, and useful. For small business owners, understanding how to acquire good backlinks can mean the difference between obscurity and visibility. If you’re like me, you often get emails from companies tha...

SEO Basics for Small Business Owners

Starting a small business is no small feat, and ensuring it thrives in a digital world involves understanding the essentials of SEO. SEO, or search engine optimisation, is your secret weapon for online visibility. In this blog, I’ll walk you through the basics. Helping you make smarter marketing choices and find the right SEO expert for your business if that’s what you need....

5 Essential Questions to Find Your Ideal Website Designer

If you're feeling a bit lost in the maze of website design, you're in the right place. We know there are a lot of options out there, and picking the best web designer can feel like finding a needle in a haystack.I reached out to one of the web designers I love working with - Sara-Jane Austen of Designerbloom Ltd. Sara-Jane has over 20 years of experience in the professional design industry and is an experienced Rocketspark Website Designer (and winner of several Rocketspark Partner Website of th...

The Value of 'Website in One Day' VIP Packages for Web Designers

Everyone in business understands the value of time.I see more and more web designers offering VIP days, where they dedicate an entire day to their client's projects and deliver custom-built websites. In our fast-paced digital world, clients are increasingly seeking swift, efficient solutions. This is where 'Website in One Day' VIP packages come into the picture. These packages offer an appealing, expedited solution, not only for clients but also for web designers. Here's why these...

The Business Advantage: Collaborating with Web Designers and Copywriters for a High-Converting Website

You might think that hiring a designer is all you need for a website. But you need other important elements to make your website achieve your business goals. The most effective team you need on your side for a high-performing website is A website designerA website copywriterWorking with a web design and copywriting team offers many advantages that help you achieve the success you’re looking for from your website update or build. Your website team may be provided all-in-one agenc...

What is SEO Copywriting? - And Why You Should Care.

SEO (Search Engine Optimization) Copywriting might sound complicated, but it's a powerful tool that can significantly impact your business's online presence. Simply put, SEO copywriting involves creating optimised website content to help search engines, like Google, find your website and present it to potential customers when they're searching for solutions....

What is Conversion Copywriting? - And Why You Should Care

So, you've got a website, but are you getting the results you want? In the digital age, simply having a website is not enough to guarantee success. Imagine having website copy that grabs your visitors' attention from the first line, keeps them engaged throughout, and ultimately leads them to make a purchase or booking. That's the power of conversion copywriting.Your website must be strategically crafted to drive conversions and turn visitors into customers. It's like your virtual sales...

What is a Copywriter (Really) - And Why You Should Care

The term "copywriter" often gets thrown around in the vast world of marketing and advertising. But what exactly is a copywriter, and why should you care about their role in your business?...

Boost your website results with professional copywriting

Your website has an important job to do. It’s your digital office and your shop front. It has to showcase your business, give your service details, tell customers about your products, allow your clients to contact you and be a home to your blogs and offers.  A great website is an invaluable tool for growing your business. It can Show your clients quickly and clearly that they’re in the right place.Engage with them and show you can help.Convert them into raving fans a...

Having a waitlist can grow your business: Here's How

Stop saying “no” and start saying “not yet”. It is okay to have a waitlist for your clients, and having one can help you grow your business. As website designers and photographers, it's easy to feel like you’re always racing against the clock. There's so much to do and so little time to do it. But then, in other months, it feels like there’s not enough work to go around. Classic feast or famine. Wouldn’t it be easier to stagger work throughout the weeks and months ba...

How to get website copy from your clients

One of the biggest hold-ups to website design and build projects is waiting for the content to be provided by clients.In fact, I know of many web designers who won’t book a project until they have all the copy ready and waiting for them in a file, ready to go....

Who do you need on your team to build a successful website?

Building a new website or even just updating your old website is a team sport. In my experience, it takes at least 6 individual roles to be filled on your team.Here you are, you’re investing your money and time in showcasing your business online. So, you want a website thatAttracts customersConnects with customersConverts customersLooks professionalAnd, you can feel proud ofHere are my tips for who to have on your team for a successful website build, and how to recruit the best member for your...