STRATEGIC COPY FOR PURPOSEFUL BRANDS

Website copywriting & content writer

Words that grow your business

Let’s work together

WEBSITE COPY + AI EDITING + BRAND MESSAGE + BLOGS + EMAIL NEWSLETTERS + AGENCY PARTNER +

WRITING WORDS THAT SELL

We just can’t find the words!

Sometimes, finding the right words is like putting a puzzle together, blindfolded and wearing oven gloves.

Seriously. I’m not joking.

And, since you’re sitting here looking at the website of a copywriter, I’m thinking you know how hard it is to find the “right” words.

The words that

Get found by your clients.
Speak directly to them (“it’s like you’re in my head”).
Build trust and relationships.

And, more importantly

Increase leads.
Grow revenue.

Yeah. Finding the words that do all this, and sound like you, it’s not a job for the faint-hearted.

Hey! Can’t we just use AI?

AI can generate the copy. I bring the strategy, search and conversion thinking that helps turn website traffic into enquiries, bookings and revenue.

You don’t know what you don’t know.

AI works with the information, assumptions and direction you give it. If the brief is incomplete, the positioning is off or you’re too close to the business to see what’s confusing, AI will often reinforce that rather than challenge it.

That’s why an outside perspective matters.

I can spot the gaps, question the obvious, bring in the customer’s point of view and make decisions based on what the copy needs to achieve, not just what you’ve told me to include.

And, with over a decade of writing copy - yes, before AI was a thing - I know how to prompt, question and edit AI rather well. And I know about SEO, AI search optimisation and conversion psychology.

So, that’s why my AI’s better than yours.

LET’S MAKE THE WORDS WORK FOR YOU

COPYWRITING SERVICES

CREATE

Make my website bring in more leads and more revenue

Website Copywriting Done-for-you website copy that's ready for your designer or developer. →

VIP Copy in a week Professional, expert-written copy in one focused week. Ready for your web design team by Friday. →

IMPROVE

We have no idea how to make this sound like us!

Editing your AI copy Keep the speed and head start AI gives you. Add the strategy, structure, voice and polish it couldn't quite manage. →

Brand message intensive Find the message at the heart of your business and create a clear foundation for your website and marketing. →

VISIBILITY

I need more people to find my business

Content writing Blogs, emails and supporting content that share your expertise, build visibility and give you something worth saying. →

PARTNER

We need a copywriter for our client projects

Agency Partnerships Looking for an experienced copywriter who understands websites, content, clients, deadlines and how creative projects actually work? Hi :) →

Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.
Thomas Ye
I have worked with copywriters for over 20 years, and Katrina is just next level. Katrina is clearly the best copywriter, strategist, analyst I have ever worked with, and just as a copywriter should be - the smartest person in the room. I simply cannot recommend Katrina enough. She is super pleasant to deal with, knows her stuff and is always on time and never over budget.

Gary Richards. Rich+Co
It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.

Bridget Lowry - Wonder Life Coaching

AUCKLAND-BASED COPYWRITER

Hi, I’m Katrina.

Most of my clients come to me with plenty in their heads.

A million different ideas, half-finished thoughts, a business they know inside out, and a growing sense of unease that the words aren’t quite keeping up.

They thought that AI might help them find the right words, but all that happens is another week passes while they’re staring at a half-finished document wondering why it still doesn’t sound right.

AI’s made it easy, but it hasn’t taken it off your plate. And it certainly may not always be right!

I’ve been writing copy since before Chat GPT was even a glint in a developer’s eye, so I know what works, what Claude’s missing and how to write words that work as hard for your business as you do.

Meet Katrina