WEBSITE INSIGHT AUDIT

Find out how well your website is really connecting with your ideal clients

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Get a personalised action plan to improve your customer experience, get more clicks and make more sales.

You’ve got a website. But you’re not loving it. So your whole digital marketing strategy is sitting idle, doing nothing because you don’t want people to see it.

It’s time for a Website Insight Audit. It’s just what you need to create a clear plan that will stop you from hiding your website and start selling.

I look at your website from every angle

BETTER MESSAGE.

BETTER RESULTS.

MESSAGING & COMMUNICATION

I’ll review how clearly you’re communicating what you do, who you help and why someone should choose you.

USER EXPERIENCE & FUNCTIONALITY

I’ll look at layout, navigation, page structure and functionality to identify barriers and gaps in your customer journey.

CONVERSION

I’ll look at calls to action, trust signals and decision points to see what’s encouraging clicks and what might be getting in the way.

SEO & AI VISIBILITY

You’ll get a mini SEO and AI visibility report showing how well your website is set up to be found in search and AI powered results.

From “something isn’t working” to “I know exactly what to do next”

Right now, you might have a vague feeling that your website isn't quite right. And vague problems are difficult to solve.

After your audit, you'll know how your website is performing. You'll have a score you can use as a benchmark, detailed findings that show you what's happening and an action plan that tells you where to focus.

You might discover you don't need the expensive redesign you thought you did. Perhaps the website structure is fine, but your messaging isn't connecting. Maybe your biggest opportunity is visibility. Or perhaps people are finding you perfectly well but something in the customer journey is stopping them from taking the next step.

And yes, the audit might confirm that bigger changes are needed.

Either way, you'll know why.

So instead of changing random things and hoping they make a difference, you can make informed decisions about what your website actually needs.

Is the website insight audit right for you?

This service is for you if you already have a website but know it could be working harder.

  • You’re not sure what’s working and what’s not (and why).

  • You want an expert opinion before investing more money.

  • You want to improve your website yourself.

  • You want more enquires, sales or clicks from the right people.

Let's talk

What you’ll walk away with

No confusing tech report. You’ll get a clear score, detailed findings and a prioritised action plan so you know exactly what to focus on first.

  • SEO & AI visibility report showing how you can improve how you’re found online.

  • Messaging and communication results so you understand how effectively your website connects with your ideal clients.

  • A recorded website walkthrough - a full video audit with me talking you through what I’m seeing and why.

  • User experience and functionality review so you can see where your website is intuitive and where visitors might get stuck.

  • Personalised action plan including clear priorities so you can focus on what matters most right now.

  • 30-minute follow up call so I can answer any questions you might have.

Your website score.

Clear findings.

A plan that makes sense.

  • Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.

    Thomas Ye

  • I didn't realize that the words mattered so much but when I read the copy I was sent it almost made me want to hire my services!

    I thought my website was pretty good and doing the trick but after having a few of the pages re written by collected copy I am so impressed with it that I wish I had done it earlier!

    Alex, Book a Builder

  • It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.


    Bridget Lowry - Wonder Life Coaching

  • Katrina was so so so amazing! She made the process painless and easy, and it was incredible seeing my inner thoughts finally come to life in a written format! She was able to articulate my thoughts and feelings perfectly!


    Amelia Harris, GenPrivacy

  • Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support. Kind regards Brigitte


    Brigitte Bagg, Bridge Career Consulting

  • “Thanks for taking our already strong brand tone and voice and making it "interweb" savvy! It's amazing how it felt reading our voice reflected back to us, but in a "let's convert you into a customer" way - not creepy or shouting at folk, but gently selling them on how we can help and making it sound completely like us so there's no jarring when it comes time to chat or meet in person or our member zone!

    I think I said it on our call - but thanks for taking our "brand baby" and not murdering it! At all steps in the process, we knew who needed to take what action which was wonderful and highly unusual based on our experiences working with others in your industry!”

    Alana & Robyn

How we’ll work together

  • Share your goals, what’s not working and what you want your website to achieve.

  • I’ll review your site though the lens on messaging, user experience, SEO and AI visibility and conversion.

  • I’ll deliver your report, score, findings, video walkthrough and personalised action plan.

  • We have a 30-minute call to go through the audit and answer your questions.

Get a starting point, a benchmark and a plan

  • Website insight audit report

    NZ$500 + GST

Book a call with Kat

Other ways I can help

Not sure if you need new website copy, not sure what to say or just want someone to take it off your hands …

AI editing Keep the good parts of your AI draft and turn the rest into copy that converts. →
Website Audit Find out what's working, what's getting in the way and where to focus first. →
Website Copywriting Done-for-you website coyp written from scratch. →

Frequently asked questions about website insight audit

  • No. In fact, one of the reasons to have a Website Insight Audit is to find out whether you actually need one.

    You might discover that your website has good foundations and a few strategic changes to the messaging, customer journey or calls to action could make a real difference. Or the audit might confirm that a bigger rethink is needed.

    Either way, you'll know what you're working with before you invest more time or money.

  • Yes. Your messaging and communication are a key part of the audit.

    I'll look at whether your ideal clients can quickly understand what you do, who you help and why they should choose you. I'll also flag unclear messaging, missing information and places where the copy could be making it harder for someone to take the next step.

    This isn't a line-by-line copy edit. It's about understanding how well your website is communicating as a whole.

  • This isn’t the website visibility report which looks more at where you’re visible.

    I'll look at how well your website is set up to help search engines and AI tools understand your business, your services and the topics you're relevant for.

    You'll see what's already supporting your visibility, where there are gaps and where I'd focus your attention to give the right people a better chance of finding you.

  • I’ll review your entire website.

  • The Website Insight Audit is designed to tell you what needs changing and why, rather than implement the changes for you.

    That means you can make the improvements yourself, take the action plan to your designer or developer, or decide you want some extra help.

    If the audit uncovers something I can help with, such as your messaging or website copy, we can talk about the most appropriate next step.

  • Watch your walkthrough and go through your report first. Then bring me your questions.

    We'll use the 30 minutes to talk through anything you're unsure about, discuss the recommendations and help you decide what to tackle first.

    The aim is that you finish the whole process knowing exactly what to do next.

  • Then at least you'll know why.

    The point of the audit isn't to find faults or convince you to replace your website. It's to give you an objective picture of how well your existing site is doing its job.

    If the foundations are good, I'll tell you. If there are things worth fixing, I'll show you where. And if I think bigger changes would serve your business better, I'll explain why so you can make an informed decision.

Stop hiding your website. Start making it work harder for your business.

Let’s find out what’s working, what’s getting in the way and how to get more of the right clicks.

Let's talk

Book a call with Kat