BLOG & NEWSLETTER WRITING

More visibility, more trust, more of the right people finding you

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Done-for-you blog and email content that helps you stay visible in search and AI, build trust and bring more of the right people to your business.

You know your “should” be creating content

Between running your business and everything else on your list, blogging and emails your list keeps slipping.

I take the writing off your plate so your business stays visible, builds trust and keeps showing up on search and AI.

Help more of the right people find you

Build trust before they contact you.

Save time and stay consistent without having to do it yourself.

Support SEO and AI search visibility

If you want to be found, you need something to be found for

Search is changing.

Your potential clients are still using Google, but they’re also asking ChatGPT and other AI tools questions, researching problems and looking for businesses that can help.

Useful content gives your business more opportunities to show up in those conversations.

A well-planned blog can answer the questions your ideal clients are already asking, demonstrate what you know and create relevant content around the problems you solve.

It can also bring someone into your website long before they’re ready to buy.

They might not search for your business name.

They might search for a question.

Your blog can be the thing that introduces you.

I’m not here to fill your blog with content

You don’t need twelve articles nobody reads just so you can say you blog every month.

You need useful content with a job to do.

That means starting with your business, your customers and what you want to be found for, then finding the overlap between what you know and what they want to know.

From there, I can turn those ideas into blogs, newsletters and social content that sound like your business and give you something genuinely useful to say.

Is the blog and newsletter package for you?

  • You’ve got a website but it needs more people finding it.

  • You’re wanting to show up more on Google search and AI search.

  • You’ve got an email list who needs some love, or building an email list is on your to-do list.

  • You’ve tried using AI, but, to be honest, you still don’t have time, team or skills to know if you’re doing the right thing.

Let's talk

Imagine not having to think “I really should write a blog

Because it’s already being done.

Instead of staring at an empty content calendar, you know what you’re talking about and why.

Your blog is regularly answering the questions your ideal clients are searching for. Your email list is hearing from you. You have useful posts to share on social media without inventing something new every week.

And while you’re getting on with running your business, you’re steadily building a library of useful content that can keep bringing people back to your website.

No last-minute scramble for ideas.

No Sunday afternoon spent trying to make an AI draft sound like you.

You get to stay visible without having to become the content team.

No Sunday afternoons spent trying to make an AI draft sound like you.

  • Katrina has been a lifesaver for me and our agency clients, writing quality blog posts that people actually want to read. These can eat up hours of my week, but she makes the whole process a breeze with her questionnaires.
    We always encourage our clients to use her blog posts to build their organic SEO. The results speak for themselves - our clients are thrilled with the organic traffic books they’ve seen, thanks to her posts. They’re always amazed at how well written and engaging the content is. Kat’s services have become an essential part of our agency’s toolkit.

    Joel Wooley

  • This is just so amazing. I can’t fault anything, and the tome of voice is perfect. Have I told you how amazing you are?

    Amelia. Gen Privacy.

  • Over the last few years, Kat has become an integral part of my team. Kat has a wealth of knowledge that supports my marketing efforts and is exceptionally easy to work with.

    Regan Scarfe. IT Squad

  • Katrina has the ability to understand your business and create a brand voice that reflects how you help others. She has helped us articulate our brand messaging so we are consistent across all platforms. This is then reflected in our monthly blogs, emails newsletters and social media. We are now more efficient and have a clear message. We highly recommend Katrina to other business owners.

    Melanie Budden. The Networking Group

  • She listens to what you need, but also gives great input and ideas. She has written numerous blogs for my business - paying careful attention to keywords and SEO.
    They are so well written and save us so much time! They were used for the website - but the best part is that she includes a newsletter as well as a couple of posts for socials. I have already - and will continue to recommend her work.

    Carin. All But One Gifts

How we’ll work together

  • Share your goals, what’s not working and what you want your website to achieve.

  • I’ll review your site though the lens on messaging, user experience, SEO and AI visibility and conversion.

  • I’ll deliver your report, score, findings, video walkthrough and personalised action plan.

  • We have a 30-minute call to go through the audit and answer your questions.

Get a starting point, a benchmark and a plan

  • Website insight audit report

    NZ$500 + GST

Book a call with Kat

Other ways I can help

Not sure if you need new website copy, not sure what to say or just want someone to take it off your hands …

AI editing Keep the good parts of your AI draft and turn the rest into copy that converts. →
Website Audit Find out what's working, what's getting in the way and where to focus first. →
Website Copywriting Done-for-you website coyp written from scratch. →

Frequently asked questions about website insight audit

  • No. In fact, one of the reasons to have a Website Insight Audit is to find out whether you actually need one.

    You might discover that your website has good foundations and a few strategic changes to the messaging, customer journey or calls to action could make a real difference. Or the audit might confirm that a bigger rethink is needed.

    Either way, you'll know what you're working with before you invest more time or money.

  • Yes. Your messaging and communication are a key part of the audit.

    I'll look at whether your ideal clients can quickly understand what you do, who you help and why they should choose you. I'll also flag unclear messaging, missing information and places where the copy could be making it harder for someone to take the next step.

    This isn't a line-by-line copy edit. It's about understanding how well your website is communicating as a whole.

  • This isn’t the website visibility report which looks more at where you’re visible.

    I'll look at how well your website is set up to help search engines and AI tools understand your business, your services and the topics you're relevant for.

    You'll see what's already supporting your visibility, where there are gaps and where I'd focus your attention to give the right people a better chance of finding you.

  • I’ll review your entire website.

  • The Website Insight Audit is designed to tell you what needs changing and why, rather than implement the changes for you.

    That means you can make the improvements yourself, take the action plan to your designer or developer, or decide you want some extra help.

    If the audit uncovers something I can help with, such as your messaging or website copy, we can talk about the most appropriate next step.

  • Watch your walkthrough and go through your report first. Then bring me your questions.

    We'll use the 30 minutes to talk through anything you're unsure about, discuss the recommendations and help you decide what to tackle first.

    The aim is that you finish the whole process knowing exactly what to do next.

  • Then at least you'll know why.

    The point of the audit isn't to find faults or convince you to replace your website. It's to give you an objective picture of how well your existing site is doing its job.

    If the foundations are good, I'll tell you. If there are things worth fixing, I'll show you where. And if I think bigger changes would serve your business better, I'll explain why so you can make an informed decision.

Stop hiding your website. Start making it work harder for your business.

Let’s find out what’s working, what’s getting in the way and how to get more of the right clicks.

Let's talk

Book a call with Kat