Website Copywriting Services

Get found. Get results

A website that connects with your clients quickly and clearly that they’re in the right place.

A website that engages with them and shows that you can help solve their problems.

A website that converts them into raving fans and loyal customers

A website that brings in clients and customers!!!.

Are you dreaming of a website you can feel proud to share?

“Katrina challenged our thinking to come up with great copy”

"Our business has evolved over the last few years and our website copy didn't reflect the changes. 

By working with Katrina, we now have well-defined service offerings, the copy clearly explains where our clients are on their journey and most importantly how we can help. 

We now feel that the website better reflects who we love to work with, how to work with us and who we can help. Katrina was patient, listened to feedback and challenged our thinking to come up with some great copy. "

~ Donna, Decryption Bookkeeping

“I knew Katrina would understand my and my vision.”

"Copywriting is a skill, yet not one that I possess. I could have done some courses on copywriting, however I knew it would be quicker for someone else to write for me. I also find the process of working with Katrina very therapeutic, in the sense that the questions she asks about my business and services encourages me to think deeper into my WHY and HOW for doing what I do! I just knew she would understand me and my vision having worked with Katrina on a previous website.”

Jodie Sheraton, Myrtle Oak Clinic & Elevated Dietetics

What does it take for website copy to connect and convert?

More and more people check out businesses online before connecting in person.

But it’s taking all your efforts to connect and get them to sign up.

Every. Single. Word. needs to be placed on your website and in your emails with intention and purpose

  • Search Engine Optimisation (SEO) is all about getting found by Google (or your search engine of choice).

    Keywords, key phrases, keyword placement, page titles, meta descriptions, alt text …

    It’s another language. And one I speak like a local. So your website has the best chance of showing up in search results.

  • Storytelling creates a meaningful connection that helps you engage with your clients.

    With all those ideas buzzing around your head, how do you know which ones will make meaningful connections?

    I take time to explore your business and clients to uncover the stories that connect and grow your brand.

  • Getting more bookings isn’t about luck. It’s about knowing what your clients want and what’s getting in their way of getting it!

    Then taking this data to create compelling stories on your website.

    Changing browsers into bookings and raving fans.

“So much more than just a website rewrite."

It was a fantastic experience to engage with Katrina to rework the content of my website.

Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it.

So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one."

~ Bridget, Wonder Life Coaching

“She walked patiently alongside us to ensure our voices were heard.”

"Katrina's approachability and warmth made it easier to share our passion and our work - in some spaces it's not easy to do so especially when different cultures connect. However, she walked patiently alongside us to ensure our voices were heard, and weren't interpreted as anything different - she was authentic and that brought out the best in us. The nuts and bolts of website design and content creation can be bland however she made the process flavourful which motivated us to get involved and get it done. Thanks Katrina!"

Barney Wikitera - Trustee @Brotherhood Continues Trust

Hi, I’m Katrina

I believe marketing doesn’t need to feel like it’s sucking all your time and energy.

Your brand deserves to be heard, and your business deserves to succeed. 

I can make your website work so you can spend your time and energy on helping people change their lives.

Website copy & audit services

Is it time to stop hiding your website? Let’s make it shine (and sell)

  • You're done playing around and want Every. Single. Word on your website to connect and convert. 

    Seriously. You're serious about growth. 

    For this, you need everything that SEO Copywriting, Storytelling, and Conversion Copy can offer: deep research and laser-focused copy that supersizes your growth and brings you the most return on your investment. 

    Make a meteoric impact online.

    • SEO keyword research so you know what your clients are looking for.

    • SEO title tag and meta description copy so Google and your customers can find you.

    • Voice of Customer research so you use the words they're saying.

    • Competition research so you can see how to position yourself apart from the crowd.

    • Conversion-based website copy

    • A personalised wireframe visual display to help your web developer lay out the copy for the best effect so your website doesn't look like everyone else's

    • 2 x Zoom 90-minute Zoom calls

    • 2 x rounds of revision

    Investment
    Starts from NZ$1500 + GST (payment plans available)
    Each project is priced individually depending on the number of pages required. We'll talk about this at your discovery call. 

  • Written your own website copy and need some feedback?

    Find out how well your website is really connecting with your ideal clients. And get a personalised action plan to get more clicks.

    You’ve got a website. BUT. You’re not loving it. So your whole digital marketing strategy is sitting idle, doing nothing because you don’t want people to see it!

    The thing is, you’re not sure what you need to do to fix it. Can it even be fixed?

    It's time for a Website Insight. It's just what you need to create a clear plan that will stop you from hiding your website.

    In the Website Insight Report, you get

    • My eyes on your website 

    • A full recorded walkthrough of your website with personalised advice on layout

    • Copy switches to help get more clicks.

    • SEO insights

    • Key call to action copy

    • An action plan specific to your business and goals to help you improve customer experience and ... more clicks!

    • A 30-minute follow-up call to go through and answer any questions.

    • Really useful templates and videos to help you get clear on your customers and how to translate that into what copy goes on your website.

    Investment
    NZ$350 + GST

  • Your business has so much to offer—but is your online presence pulling its weight? 

    If you’re not seeing the traffic, leads, or conversions you hoped for, it’s not your fault. 

    Digital landscapes are tricky to navigate, and it’s hard to know where to focus. That’s why I created my Digital Audit —to uncover exactly what’s holding your business back and give you a clear plan to fix it.

    The goal? To help you connect with more of the right clients at the right time, so your business can thrive.

    Think of this as a full health check for your digital presence. 

    Here’s what’s included:

    1. Who’s visiting—and why
      I’ll look at your website traffic to figure out who’s showing up, whether they’re your ideal clients, and if they’re in the right stage of their buying journey. We’ll find out where they’re coming from, what they’re looking for, and why they might not be sticking around.

    2. Are your offers irresistible?
      I’ll dig into your services or products—what you’re offering, how you’re presenting it, and whether it’s compelling enough to make clients take action. Think value, pricing, and incentives to drive conversions.

    3. Is your copy doing the heavy lifting?
      From your website to your social media, I’ll analyse your copy for clarity, SEO, and whether it’s actually converting browsers into buyers. I’ll also check for consistency across all platforms, so your brand feels cohesive and trustworthy.

    4. A custom game plan to level up
      You’ll walk away with a detailed action plan to improve your traffic, offers, and messaging—so you can start seeing results fast.

    The investment - NZ$550 + GST (for NZ businesses)

“Thanks for taking our brand baby and not murdering it!”

“Thanks for taking our already strong brand tone and voice and making it "interweb" savvy! It's amazing how it felt reading our voice reflected back to us, but in a "let's convert you into a customer" way - not creepy or shouting at folk, but gently selling them on how we can help and making it sound completely like us so there's no jarring when it comes time to chat or meet in person or our member zone!

I think I said it on our call - but thanks for taking our "brand baby" and not murdering it! At all steps in the process, we knew who needed to take what action which was wonderful and highly unusual based on our experiences working with others in your industry!”

Alana & Robyn, Your Success Team

“Thank you for all your support leading up to deciding which way I should proceed.”

Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support.

Brigitte Bagg, Bridge Career Consulting

Stand out and book more clients with copywriting that connects and converts

  1. Chat with Kat

    We'll talk about your project and how we can work together to achieve your goals. 

2. Let’s get started

You do you. I'll do the research, data-dive and write the website words that connect, engage and convert. 

3. Feel cool, calm and collected

So you can get on with the business you love, knowing your website is working hard to fill your clinic, groups and online courses.