Outsourced Copywriting Services for Web Designers and Agencies
Launch websites quicker and easier with copy up front
The simple solution to your website copy challenges
Is getting copy the biggest hold-up in your website project timeline?
Often, your clients haven't thought about their website content.
THEY JUST WANT A WEBSITE!
So when you ask them to provide SEO conversion copy that's customer-focused and written with H1, H2, and H3 headings, including keywords and alt text, that has a logical and compelling information flow …
Funnily enough, they freak out!
The project stalls (or never gets off the ground), the half-built website sits in the holding pen, and you spend hours emailing for updates and waiting for the final paycheck.
Or you end up patchworking together copy from random paragraphs you've been given.
"We see how well her words sell on our client's websites."
As we continue our relationship with our clients beyond the website launch, we see how well her words sell on our client's websites! We see the enquiries come in, and the products and courses being sold.
We love her framework which means the words are always clear and concise - they paint a picture while also eliminating the confusion most people experience when trying to read a website. She also understands branding, and cleverly sprinkles a client's brand message at every opportunity to further reinforce the uniqueness of their brand.
It always seems to be effortless how the words come together with Katrina, but also the project as a whole, since she is straightforward and very timely - she works well within our design process!
Without her words, our websites convert less and bore people more. Hire her now!!
Lori @Lola Media
"Makes my job as a designer much easier."
Once again, the experience has been exceptional. When my client mentioned they were collaborating with Katrina, I was genuinely thrilled. Her documents are incredibly well-organised, making it simple and straightforward to convert her expertly crafted content into a beautiful, cohesive website.
Katrina's organised file made my job as a website designer a breeze. The clear structure, including H1, H2, and H3 headings, along with eye-catching CTA buttons and links, allowed me to focus on creating a visually appealing design while effortlessly integrating the content. Her attention to detail and clear, engaging writing style not only enhance the website's appeal but also make my job as a designer much easier. I highly recommend Katrina to anyone in need of top-notch website copy.
Sara-Jane @Designer Bloom
“It’s not that I can't write.
It just doesn't light my fire.”
You're not a copywriter. Yes, you can get the job done, but it takes a heap of extra time and effort and doesn't light your fire.
Getting a good copywriter shouldn't be hard. But not every copywriter knows how to collaborate with designers or write within the process of web development.
Imagine starting every website project with the copy you need sitting in a folder waiting for you to use.
And not just copy, but all the SEO—H1, H2, H3 hierarchy headings, page titles, and meta descriptions—written into a wireframe with personality and emotion to support the brand.
All you need to do is copy and paste the words into the right places.
Without having to chew up headspace or waste time reading, understanding and interpreting the words you're putting on the page.
You can focus on doing what you love - the website design and build.
"Makes designing the website seamless."
"Having a copywriter to write concise content for a website makes designing and developing the website seamless and ensures the best for our clients. Katrina knows how to write content that will connect with readers, and ensure the best start for the site's SEO as well."
~ Imelda @Two Sparrows
Copy wireframe to design
See for yourself what copy from me looks like in a wireframe.
And how easy it is for the web designer to take the conversion and SEO website copy and make the site look amazing!
Trusted to provide copy to clients of
The Details
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You'll get:
SEO CopySEO keyword research and page placement
H1, H2, H3 etc hierarchy headings
Page title
Meta description
Alt text
Conversion Copy
Brand voice and personality copy
Voice of customer research
Competitor research
Wireframe specific to your website platform/template limitations
2 x rounds of amendments
Collaborative design and copy experience -
Onboarding copy
The Words to use in your discovery call and proposal to sell design + copy packages to your clients.
Package promotion
Blogs and social media post copy to help you promote your design + copy packages.
Upsell offerings
Create on-going profits by offering blogs, email and lead magnet packages to your clients once their website project has been completed.
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I'll provide you with words to use to show your clients how valuable getting copy written for them is. Many copywriters I've spoke with who have started offering only design + copy packages have had no problems marketing it to their clients when they see the benefits of having it professionally written.
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You can either refer clients to me and I’ll bill them directly.
Or, you know my wholesale prices, so you can choose to mark up these prices for your clients. I'll invoice you, and you invoice the client.We'll talk about project payment terms when we set up our strategic partnership.
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That's all good too! If you want to refer clients to me for projects, just head them over here to my website, or introduce us by email (kat@collectedcopy.com).
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It depends on how many pages the website is, but generally copy takes between 2 and 4 weeks to turn around from the initial copy interview or strategy session. It also depends on how long the client takes to get amendments back. We'll have a chat about timelines before the project gets started.
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I sure can! I'm used to working with agencies and as a "ghost copywriter" and am more than happy to look at subcontractor agreements and NDA’s.