Website copy that helps your website do it’s job

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Strategic website copywriting for service businesses and ecommerce brands that want to engage the right people, build trust and convert more enquires and sales.

Good website copy does more than sound good.

IT DELIVERS RESULTS.

ATTRACT

Be found by the right people searching for what you offer.

ENGAGE

Communicate clearly so visitors instantly know they’re in the right place.

CONVERT

Make the next step easy so more visitors become enquiries or buyers.

Your future clients can’t choose you if your website isn’t doing its job.

A website doesn't have to be broken to be underperforming.

Visitors might like your design, but if they leave without understanding what you do, why you’re different or what to do next, opportunity slips away.

Imagine sending people to your website with confidence

  • A home page that immediately tells people they’re in the right place.

  • Service pages that answer the questions they’re already asking.

  • Calls to action that make taking the next step feel easy.

  • Consistent messaging that sounds like you, not Chat GPT.

  • A website that reflects the quality of your work.

How I help you get there

Great website copy is never just about the words. It’s about the strategy, psychology and an in-depth understanding of your audience. I bring four key components together for every project.

STRATEGY

Every page has a purpose. I map out your site and customer journey so the copy has a clear direction and delivers what you need.

SEARCH

I write for how people search today. On Google, in AI tools and across every platform. So your business gets found by the right people.

USER EXPERIENCE

I structure content around how people read, skim and make decisions. So they find what they need and stay engaged.

CONVERSION

I remove friction, build trust and guide your visitors towards an enquiry or purchase, without being pushy or salesy.

Who I work with

I work with service-based businesses and ecommerce brands that know their website could be working harder.

Some are creating a new website. Others are refreshing an existing one that’s no longer keeping up with their business. And, some simply know their website isn’t pulling its weight anymore.

Different businesses.
The same goal.

A website that works as hard as they do.

What you’ll walk away with

By the end of the project, you’ll have

  • a homepage that quickly tells visitors they're in the right place.

  • service pages that answer your customers' questions before they need to ask.

  • calls to action that naturally encourage the next step.

  • messaging that sounds like your business, not a template.

  • website copy that's built around how people search, read and make decisions.

  • stronger foundations for search and AI visibility.

  • copy that's ready for your designer or developer.

But the biggest change isn’t the words.

It’s the confidence that comes from knowing your website finally reflects the quality of your business and is working as hard as you do.

  • Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.

    Thomas Ye

  • I didn't realize that the words mattered so much but when I read the copy I was sent it almost made me want to hire my services!

    I thought my website was pretty good and doing the trick but after having a few of the pages re written by collected copy I am so impressed with it that I wish I had done it earlier!

    Alex, Book a Builder

  • It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.


    Bridget Lowry - Wonder Life Coaching

  • Katrina was so so so amazing! She made the process painless and easy, and it was incredible seeing my inner thoughts finally come to life in a written format! She was able to articulate my thoughts and feelings perfectly!


    Amelia Harris, GenPrivacy

  • Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support. Kind regards Brigitte


    Brigitte Bagg, Bridge Career Consulting

How we’ll work together

I like to keep the process straightforward.

We'll start with a conversation about your business, your customers and what you want your website to achieve. I'll then research your audience, review your existing website (if you have one) and map out what every page needs to do before I begin writing.

Once your first draft is ready, we'll review it together, refine the messaging and make sure every page is doing the job it was written to do.

You'll never be left wondering where we're up to or what happens next.

It's a collaborative process, and I'll guide you through it every step of the way.

  • We start with a conversation about your business, your audience and your goals.

  • I research your audience, review your website and map out what every page needs to do and say.

  • I craft strategic website copy that engages, builds trust and guides your visitors towards the next step.

  • We review together, refine the messaging and make sure every page is doing the job it was written to do.

  • You receive final, polished website copy ready for your designer or develop to build your new website.

Make a meteoric impact online.

  • SEO keyword research so you know what your clients are looking for.

  • AI search optimisation

  • SEO title tag and meta description copy so Google and your customers can find you.

  • Voice of Customer research so you use the words they're saying.

  • Competition research so you can see how to position yourself apart from the crowd.

  • Conversion-based website copy

  • A personalised wireframe visual display to help your web developer lay out the copy for the best effect so your website doesn't look like everyone else's

  • 2 x Zoom 90-minute Zoom calls

  • 2 x rounds of revision

Investment
Starts from NZ$1500 + GST (payment plans available)
Each project is priced individually depending on the number of pages required. We'll talk about this at your discovery call. 

Already have a draft?

Not every website needs a complete rewrite.

If you’ve already written your website copy, or you’ve used AI to create a first draft, here are some other services that might be helpful.

Copy Messaging Intensive Get clear on what you want to say before you start writing. →
Website Audit Find out what's working, what's getting in the way and where to focus first. →
Editing for AI copy Keep the good parts of your AI draft and turn the rest into copy that converts. →

Frequently asked questions about website copywriting

  • Most of my clients haven't, and that's absolutely fine.

    I'll guide you through the whole process. We'll start by getting clear on your business, your audience and what your website needs to achieve. From there, I'll do the research, write your website copy and work with you to refine it until it feels right.

    You don't need to arrive with all the answers. Working them out together is part of the process.

  • That's one of the biggest reasons people hire me.

    You already know your business inside out. My job is to ask the right questions, uncover the messages that matter and turn them into website copy that's clear, engaging and easy for your customers to understand.

  • Absolutely. I'm happy to work directly with your designer or developer to make sure the copy and the design support each other. If you don't have a designer yet, that's fine too. I know some amazing designers who I can put you in touch with.

  • Yes. In fact, many of my projects involve businesses whose websites no longer reflect where they've grown to.

    A strategic rewrite can often make a bigger difference than starting from scratch.

  • Yes. Sometimes a complete rewrite isn't necessary. If you've already got a draft, I'll recommend the service that makes the most sense, whether that's AI Editing, a Website Audit or full website copywriting.

  • If you're looking for someone to simply make your website "sound nicer", I'm probably not the right fit.

    If you're looking for someone who'll think strategically, ask thoughtful questions and help your website work as hard as you do, we'll probably work really well together.