WORDS FOR WEBSITES

Website copywriting

Make your business easier to understand, find and choose

You know your business. I turn what you know into clear, strategic website copy that speaks to your clients, supports search and helps more of the right people enquire, book or buy.

CLEARER MESSAGE

SEARCH-READY

MORE ENQUIRES

Let’s talk about your website

What good website copy should do for your business

You shouldn’t feel embarrassed to send someone to your website.

You shouldn’t have to explain what you do after they’ve already looked at it.

And you definitely shouldn’t be paying for a website that isn’t helping your business grow.

Good website copy should make your business clear, help the right people find you and give them enough confidence to enquire, book or buy.

Good website copy takes more than good writing

Your website copy needs to sound good.

But sounding good won’t help much if people can’t find your website, don’t understand what you’re offering or aren’t sure what to do next.

That’s why I think about four things before and while I write.

Strategy

Every page needs a job.

I work out what the page needs to achieve, what your customer needs from it and where it fits into the wider website, so your copy supports your actual business goals instead of simply filling space.

SEO & AEO

Your website needs to be understood by search engines and AI search tools as well as your customers.

I use clear structure, relevant language and strong topic signals so the right people have more opportunities to find your business when they’re looking for what you do.

User Experience

People scan, compare, jump around and look for reassurance.

I structure the information around what they need to understand next, so your website feels easier to navigate and people can find what they need without working too hard for it.

Conversion

Every page should help someone move towards a useful next step.

That could be enquiring, booking, buying, downloading or continuing to explore. The copy should make that step feel clear and natural, so more of the attention your website earns has a chance to turn into business.

  • Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.

    Thomas Ye

  • I didn't realize that the words mattered so much but when I read the copy I was sent it almost made me want to hire my services!

    I thought my website was pretty good and doing the trick but after having a few of the pages re written by collected copy I am so impressed with it that I wish I had done it earlier!

    Alex, Book a Builder

  • It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.


    Bridget Lowry - Wonder Life Coaching

  • Katrina was so so so amazing! She made the process painless and easy, and it was incredible seeing my inner thoughts finally come to life in a written format! She was able to articulate my thoughts and feelings perfectly!


    Amelia Harris, GenPrivacy

  • Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support. Kind regards Brigitte


    Brigitte Bagg, Bridge Career Consulting

How the copywriting process works

We get clear

We start with your website questionnaire and a 60-minute call.

We talk about your business, your customers, what the website needs to achieve and the messages we need to communicate.

Bring the ideas, the half-finished thoughts and the things you know you’re trying to say. I’ll ask the questions.

Research & plan

Next, I dig into your customers, competitors, keywords and search landscape.

Then I work out the page structure, customer journey and what each page needs to achieve before I start writing.

Write & review

You receive your first website copy draft with a video walkthrough explaining the thinking behind it.

You review it, then we talk through what you love, what you’re not sure about and anything that needs adjusting.

LET'S TALK ABOUT YOUR WEBSITE

Refine & done

We work through two rounds of revisions until the copy feels right.

Then you have complete website copy, structured and ready to pass to your designer.


AI + EXPERTISE

AI website copy vs expert website copywriting

You absolutely can use AI to write your website.

I use AI too.

It can generate ideas, organise information and get words onto the page quickly.

But generating the words is only one part of website copywriting.

AI doesn’t automatically know which services matter most to your business, which objections need answering, which pages deserve their own place in the navigation, which search opportunities are worth targeting or what your customer needs to see before they’ll trust you.

It only knows what you give it.

An experienced website copywriter knows what to ask.

AI can …

  • Generate copy from a prompt.

  • Give you ideas quickly.

  • Follow the information you provide.

  • Mimic a tone of voice it’s told to.

  • Suggest a page structure.

  • Add keywords.

  • Give you more words.

I can …

  • Work out what the brief really needs to be.

  • Decide which goals support your business goals.

  • Know the questions to ask.

  • Understand what genuinely sounds like you.

  • Build the journey around what your clients need.

  • Know what matters, what doesn’t and what to leave out.

AI can help you write faster.
My expertise helps you work out what’s worth saying.

Already written your website copy with AI?

My AI copy editing service takes what you’ve already created and adds the strategy, structure, search optimisation and expert edit it still needs. Your questionnaire specifically identifies this audience as people who have already used AI but still aren’t convinced the copy sounds like them or will achieve their business goals.

Explore AI copy editing