WORDS FOR WEBSITES

Website copywriting

Make your business easier to understand, find and choose

You know your business. I turn what you know into clear, strategic website copy that speaks to your clients, supports search and helps more of the right people enquire, book or buy.

CLEARER MESSAGE

SEARCH-READY

MORE ENQUIRES

Let’s talk about your website

What good website copy should do for your business

You shouldn’t feel embarrassed to send someone to your website.

You shouldn’t have to explain what you do after they’ve already looked at it.

And you definitely shouldn’t be paying for a website that isn’t helping your business grow.

Good website copy should make your business clear, help the right people find you and give them enough confidence to enquire, book or buy.

Good website copy takes more than good writing

Your website copy needs to sound good.

But sounding good won’t help much if people can’t find your website, don’t understand what you’re offering or aren’t sure what to do next.

That’s why I think about four things before and while I write.

Strategy

Every page needs a job.

I work out what the page needs to achieve, what your customer needs from it and where it fits into the wider website, so your copy supports your actual business goals instead of simply filling space.

SEO & AEO

Your website needs to be understood by search engines and AI search tools as well as your customers.

I use clear structure, relevant language and strong topic signals so the right people have more opportunities to find your business when they’re looking for what you do.

User Experience

People scan, compare, jump around and look for reassurance.

I structure the information around what they need to understand next, so your website feels easier to navigate and people can find what they need without working too hard for it.

Conversion

Every page should help someone move towards a useful next step.

That could be enquiring, booking, buying, downloading or continuing to explore. The copy should make that step feel clear and natural, so more of the attention your website earns has a chance to turn into business.

  • Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.

    Thomas Ye

  • I didn't realize that the words mattered so much but when I read the copy I was sent it almost made me want to hire my services!

    I thought my website was pretty good and doing the trick but after having a few of the pages re written by collected copy I am so impressed with it that I wish I had done it earlier!

    Alex, Book a Builder

  • It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.


    Bridget Lowry - Wonder Life Coaching

  • Katrina was so so so amazing! She made the process painless and easy, and it was incredible seeing my inner thoughts finally come to life in a written format! She was able to articulate my thoughts and feelings perfectly!


    Amelia Harris, GenPrivacy

  • Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support. Kind regards Brigitte


    Brigitte Bagg, Bridge Career Consulting

How the copywriting process works

We get clear

We start with your website questionnaire and a 60-minute call.

We talk about your business, your customers, what the website needs to achieve and the messages we need to communicate.

Bring the ideas, the half-finished thoughts and the things you know you’re trying to say. I’ll ask the questions.

Research & plan

Next, I dig into your customers, competitors, keywords and search landscape.

Then I work out the page structure, customer journey and what each page needs to achieve before I start writing.

Write & review

You receive your first website copy draft with a video walkthrough explaining the thinking behind it.

You review it, then we talk through what you love, what you’re not sure about and anything that needs adjusting.

Refine & done

We work through two rounds of revisions until the copy feels right.

Then you have complete website copy, structured and ready to pass to your designer.

VIP website copy in a week
LET'S TALK ABOUT YOUR WEBSITE

AI + EXPERTISE

AI website copy vs expert website copywriting

You absolutely can use AI to write your website.

I use AI too.

It can generate ideas, organise information and get words onto the page quickly.

But generating the words is only one part of website copywriting.

AI doesn’t automatically know which services matter most to your business, which objections need answering, which pages deserve their own place in the navigation, which search opportunities are worth targeting or what your customer needs to see before they’ll trust you.

It only knows what you give it.

An experienced website copywriter (like me, who’s been doing this longer than Chat GPT!) knows what to ask.

AI can …

  • Generate copy from a prompt.

  • Give you ideas quickly.

  • Follow the information you provide.

  • Mimic a tone of voice it’s told to.

  • Suggest a page structure.

  • Add keywords.

  • Give you more words.

I can …

  • Work out what the brief really needs to be.

  • Decide which goals support your business goals.

  • Know the questions to ask.

  • Understand what genuinely sounds like you.

  • Build the journey around what your clients need.

  • Know what matters, what doesn’t and what to leave out.

AI can help you write faster.
My expertise helps you work out what’s worth saying.

Already written your website copy with AI?

My AI copy editing service takes what you’ve already created and adds the strategy, structure, search optimisation and expert edit it still needs.

Explore AI copy editing

RIGHT FIT

Is professional website copywriting right for your business?

This service is for businesses that want their website copy written for them from the ground up.

It’s likely to be a good fit if:

  • You’re creating a new website or redesigning an existing one.

  • Your web designer has asked for the copy and you don’t know where to start.

  • Your business has changed and your website hasn’t caught up.

  • Your current website doesn’t clearly explain what you do.

  • You’re not confident sending potential clients to your website.

  • You want better visibility through Google and AI search.

  • You want your website to support sales and business growth.

  • You’d rather hand the words over to someone who knows what they’re doing.

I need website copy, and I need it quick!

If you’re in a hurry, check out my VIP website copy in a week service. The perfect solution to getting your website copy - fast!

LIMITED SPACES AVAILABLE

VIP website copy in a week

WHAT’S INCLUDED

What’s included in your website copywriting package

  • 2 x 60-minute copy calls

  • SEO and AEO website copy

  • Conversion website copy

  • User experience (UX) website structure

  • Page titles and meta descriptions

  • H1, H2 and H3 heading designations

  • Website copy wireframe

  • Up to 2 rounds of revisions

INVESTMENT

How much does website copywriting cost?

Website copywriting is priced according to the number of pages you need.

Prices start from $1,500 + GST.

Payment options are available.

Once we’ve talked about your website and what it needs to achieve, I’ll recommend the pages you need and give you a clear project price.

Let’s talk about your website

WEBSITE COPYWRITING FAQS

Any questions about website copywriting?

  • It’s a catch 22, isn’t it?! You need a new website including copy to get more clients, and without new clients you can’t afford the new website.

    So, what do you do?

    You might be eligible for a small loan to cover the costs of your website and copy.

    I recommend having a chat with MTF Albany. I don’t recommend them lightly, but I’ve known them for a while and they’re really nice, ethical lenders.

    https://www.mtf.co.nz/find-a-local-office/mtf-albany

  • Allow around five weeks from our first copy call through to final approval.

  • No. We’ll talk about what your website needs to achieve and work out the pages and structure that best support those goals.

  • Yes. Both on and off page SEO are built into the website copywriting process rather than bolted on at the end. I research relevant search terms and use them naturally within the page structure, headings and copy.


  • Yes. I write and structure your website so your services, expertise, customers and topics are clear to both traditional search engines and AI search tools. That includes clear heading structures, useful context, natural topic language and direct answers where they genuinely help the reader.

  • Absolutely. The finished copy includes the page structure, heading designations and wireframe, so your designer can clearly see how the content is intended to work on the page.

  • Yes. I work with web designers and agencies across a range of platforms and can recommend people depending on what you need.

YOUR WEBSITE, SORTED

Ready for website copy that finally says what you’ve been trying to say?

You already know your business.

You don’t need to become a website strategist, SEO copywriter, AEO copywriter and conversion copywriter as well.

Tell me what you’re working on, where you’re getting stuck and what you need your website to help you achieve.

I’ll ask the questions.

We’ll get the words sorted.

Book a call