WEBSITE COPYWRITER & CONTENT WRITER

Helping the right people find you, trust you and choose you

Creating website copy and content that’s built around how people search, read and make decisions, helping your website engage, connect and convert.

Let's Talk

WORDS FOR WEBSITES

Website copywriting

Make your business easier to understand, find and choose.

You know your business. I turn what you know into clear, strategic website copy that speaks to your clients, supports search and helps more of the right people enquire, book or buy.

CLEARER MESSAGE

SEARCH-READY

MORE ENQUIRES

Let’s talk about your website

Every website has a job to do

A beautiful website is nice.

But if it isn't bringing in enquiries, building trust or helping people take the next step, it's not doing its job.

Your website should work as hard as you do.

It should answer questions before people ask them. Build confidence before they get in touch. And make it easy for the right people to say, "Yes, this is exactly who I've been looking for."

That's why I don't start by writing.

First, I want to understand your business, the people you're trying to reach and what your website actually needs to do. Then I create the words that help it do that.

Because good website copy doesn't just fill a page. It helps your website do its job.

Where do you need help?

Every business reaches a point where its website needs a little more attention.

CREATE

I need new website copy

Your business has evolved.
Your website should too.

Whether you're launching something new, growing your brand, entering a new market or preparing your business for sale, I'll help you create clear, strategic messaging that gives people confidence to choose you.

Website Copywriting Done-for-you website copy that's ready for your designer or developer. →
Copy Messaging Intensive Get clear on what you want to say before you start writing. →

IMPROVE

I’ve already got my copy

But I’m not sure whether it’s really good enough

Maybe you've written the copy yourself or AI got you most of the way there. Something feels off, and you’re not entirely convinced it will help people find you and buy from you. I can fix that.

Editing for AI copy Get expert eyes on your AI draft and turn it into copy that converts. →

GROW

I need more people to find my business

Even the best website can’t help your business if nobody sees it.

Once your website is doing its job, the next step is helping more of the right people find it

Blogging Packages Stay visible with blogs, newsletters and supporting content. →

PARTNER

Need a copywriter for your client projects?

Don’t get stuck waiting for copy.

You concentrate on your part of the project. I'll untangle the messaging and take care of the words.

Agency Partnerships Information architecture, web copy and content for your clients. →

How I help websites do their job

The words matter. But they’re only part of the story.

The websites that perform well usually have four things working together.

Strategy

Every page needs a purpose. Before I write anything, I work out what each page needs to achieve and what your visitors need from it.

User experience

People don't read websites from top to bottom. They scan. They compare. They look for reassurance. I think about what they need to see next, so your website feels easy to navigate and easy to trust.

Search

Your website needs to be found before it can do its job. I write with both search engines and AI in mind, without compromising the experience for the people reading it.

Conversion

Every page should make the next step feel obvious. Whether that's making an enquiry, booking a call or buying a product, your website should guide people there naturally.

That's how your website engages, connects and converts.

Meet Katrina

  • Seeing my website communicating clearly what I do fills me with joy! Katrina has a gift with words, and somehow, she made something I find very difficult look very easy! Working with her, I not only got a fantastic new copy for my website, but she made me think about what I do, how I do it, my clients and values, amongst other things. The process was smooth and she delivered on her promises. I highly recommend working with her if you need a website refresh, or needing a new website. Thank you Katrina for your support! 5 stars 🌟

    Laia Sastre, Elevate Business Management

  • Thanks for taking our already strong brand tone and voice and making it "interweb" savvy! It's amazing how it felt reading our voice reflected back to us, but in a "let's convert you into a customer" way - not creepy or shouting at folk, but gently selling them on how we can help and making it sound completely like us so there's no jarring when it comes time to chat or meet in person or our member zone! I think I said it on our call - but thanks for taking our "brand baby" and not murdering it! At all steps in the process, we knew who needed to take what action which was wonderful and highly unusual based on our experiences working with others in your industry!

    Alana

  • Katrina's approachability and warmth made it easier to share our passion and our work - in some spaces its not easy to do so especially when different cultures connect. However, she walked patiently alongside us to ensure our voices were heard, and weren't interpreted as anything different - she was authentic and that brought out the best in us. The nuts and bolts of content creation can be bland however she made the process flavourful which motivated us to get involved and get it done. Thanks Katrina!

    Barney Wikitera

Is your website doing its job?

If you're not sure where to start, let's figure it out together.

We'll talk about your business, your website and where you'd like it to take you. Then we'll work out the best next step.

Let's Talk