AI EDITING FOR WEBSITE COPY

You’ve got the first draft

Now let's make it work

Let's Talk
See all services

Bring the website copy you’ve created with AI and I’ll sharpen the message, find your voice and make sure your copy works for search, user experience and conversion.

Keep the head start AI gave you without settling for copy that sounds like everyone else.

AI can write the words.

I make them work.

BETTER MESSAGE.

BETTER RESULTS.

CLEAR MESSAGE

I bring clarity, so your message is obvious and easy to understand.

SOUNDS LIKE YOU

No more generic AI phrasing. Your copy sounds like you, not everyone else.

FOUND & CHOSEN

Better copy for search, AI tools and your visitors so the right people find and choose you.

CONFIDENT TO PUBLISH

You’ll know your website is clear, credible and ready to do it’s job.

AI copy isn’t necessarily bad

But is it doing it’s job?

You’ve prompted, tweaked and regenerated. And finally, you’ve got a draft.

The problem is, you’re too close to it now to know whether it’s actually good. Does it make your value clear? Does it answer the right questions? Does it really sound like you? Will it get found? Will it get the sale?!

AI can write perfectly competent sentences while missing the bigger picture.

That’s where an experienced copy editor becomes invaluable.

I look at your website copy through four important lenses

YOUR MESSAGE
Is your voice clear and your difference coming through?

YOUR VOICE
Does it sound like your business and connect with your people?

SEARCH & AI VISIBILITY
Is the content clear, relevant and useful for search and AI tools?

USER EXPERIENCE & CONVERSION Is the structure, flow and calls to action helping visitors take the next step?

Is AI editing right for you?

This service is ideal if you already have a website copy draft but know it need expert eyes to take it to the next level.

  • You’ve used AI to create a solid first draft.

  • There’s useful content to work with.

  • You want to avoid starting from scratch unnecessarily.

  • You’re not confident it’s ready to go live.

Not sure? Send me what you’ve got and I’ll recommend the best next step.

Let's talk

What you’ll walk away with

You'll still recognise the draft you started with. It'll just work a lot harder.

Depending on what your copy needs, that could mean clearer positioning that focus more on your customers, stronger calls to action, less repetition and a much more natural voice.

You'll also have:

  • Website copy that's clearer, more specific and easier to read.

  • Messaging that sounds like you rather than an AI approximation of you.

  • A stronger customer journey from one section and page to the next.

  • Copy that's considered through the lens of search, AI visibility, user experience (UX) and conversion.

  • The reassurance of knowing a professional copywriter has looked at the whole thing, not just corrected the grammar.

  • AI trigger words and characters (em-dash anyone) removed!

The tangible result is better website copy.

The emotional one is being able to stop tinkering with it and move on.

The tangible result is better website copy.

The emotional one is being able to stop tinkering with it and move on!

  • I didn't realize that the words mattered so much but when I read the copy I was sent it almost made me want to hire my services!

    I thought my website was pretty good and doing the trick but after having a few of the pages re written by collected copy I am so impressed with it that I wish I had done it earlier!

    Alex, Book a Builder

  • Katrina was so so so amazing! She made the process painless and easy, and it was incredible seeing my inner thoughts finally come to life in a written format! She was able to articulate my thoughts and feelings perfectly!


    Amelia Harris, GenPrivacy

  • Working with Katrina was an excellent experience. She took the time to truly understand my business and what I wanted to achieve before putting pen to paper. The quality of her work was outstanding, the messaging was clear and engaging, and the turnaround time was incredibly fast. I wouldn’t hesitate to recommend her to anyone looking for professional website copywriting.

    Thomas Ye

  • It was a fantastic experience to engage with Katrina to rework the content of my website. Katrina's process and style has really helped me gain some much needed clarity (and confidence) about what I do and why I do it. So much more than just a website rewrite - this is a brand positioning piece of work. Thanks Katrina, you've helped move the dial in more ways than one.


    Bridget Lowry - Wonder Life Coaching

  • Working with Katrina at Collected Copy has been amazing. Her professionalism, systems of research and processes to gather appropriate information were streamlined and so easy to follow. I did not appreciate the value of a copywriter, let alone a phenomenal one. I couldn't be more pleased to have signed up with Katrina. I highly recommend her for your next project. Thanks again Katrina for your support. Kind regards Brigitte


    Brigitte Bagg, Bridge Career Consulting

How we’ll work together

We start with your existing copy.

I'll want to understand your business, your customers and what the website needs to achieve before I start changing anything. Because without that context, editing becomes another round of guessing.

Then I'll work through your website with four things in mind: the message, the user journey, visibility and conversion. I'll keep what's doing its job, edit what's getting in the way and flag anything that's missing.

You'll have the opportunity to review the edited copy and talk through the thinking behind the changes, so the final version still feels like yours.

  • We start with a conversation about your business, your audience and your goals.

  • I’ll review and analyse your AI draft and look at the message, structure, visibility and conversion opportunities.

  • I keep what works, sharpen what doesn’t and fill in the gaps so your copy is clear and persuasive.

  • You review the edited copy and we talk through any changes or questions.

  • You receive final, polished website copy ready for your designer or develop to build your new website.

Take the guesswork out of what ChatGPT or Claude gives you

  • SEO and AI search optimisation

  • Brand voice alignment

  • Conversion optimised copy

  • A personalised wireframe visual display to help your web developer lay out the copy for the best effect so your website doesn't look like everyone else's

  • 1 x Zoom 90-minute Zoom calls

  • 1 x rounds of revision

Investment
Starts from NZ$750 + GST (payment plans available)
Each project is priced individually depending on the number of pages required. We'll talk about this at your discovery call. 

Book a call with Kat

Other ways I can help

Not sure if you need new website copy, not sure what to say or just want someone to take it off your hands …

Copy Messaging Intensive Get clear on what you want to say before you start writing. →
Website Copywriting Done-for-you website coyp written from scratch. →

Frequently asked questions about website copywriting

  • No. Proofreading catches spelling, grammar and punctuation. I'm also looking at the bigger picture: messaging, voice, page structure, search, user experience and conversion, as well as the words themselves. So your website copy is working hard to attract and convert the right clients for your business.

  • This service is designed for businesses that already have a meaningful AI-generated draft rather than a handful of notes or prompts.

    You might have written all your pages, or have substantial amounts of AI output.

    We can talk about this further on your call.

  • I'll tell you.

    There's no point polishing sentences if the underlying message isn't working. If your copy needs deeper strategic work, we can look at whether the Copy Messaging Intensive or done-for-you Website Copywriting is the better route.

  • You don't need to diagnose your own website before you contact me.

    Book a call, send me what you've got and we'll work out which option makes the most sense.

  • Where it needs rewriting, yes. Where it doesn't, no.

    The point is to improve the copy you've already invested time in, not change things simply so I can put my stamp on them.
    I’ll change what needs to be changed to make your website copy achieve your business goals.

  • I'll remove the patterns and generic language that make AI copy feel obvious, but that's only part of the job.

    The more important question is whether it sounds like you. That's what I'm editing towards.

  • I consider search and AI visibility as part of the edit, alongside the needs of the person reading the page. That means making the page topic clear, using relevant search language naturally and creating useful, well-structured content rather than stuffing in keywords.

Ready to stop prompting and start publishing?

You've already done the first draft.

Let's turn it into website copy that sounds like you, works for your customers and is ready to do its job.

Let's talk

Book a call with Kat