COPY MESSAGE INTENSIVE
Get clear on what you need to say
before you start writing
A strategic messaging intensive to clarify your message, your audience and the direction of your communications.
You already have the answers
You just don’t know how to say them.
BETTER MESSAGE.
BETTER RESULTS.
CLARIFY YOUR MESSAGE
Uncover the key messages your website needs to communicate clearly and consistently.
UNDERSTAND YOUR CLIENTS
Get clear on what your ideal customers need, want and care about most.
CREATE DIRECTION
Leave with a clear messaging foundation you can use across your website and beyond.
FIND YOUR DIFFERENCE
Identify what makes your business relevant, different and the right choice.
The goal isn’t more words
It’s the right words.
Most businesses aren't short of things to say.
Quite the opposite.
You've got years of experience, conversations with customers, knowledge of your industry and a pretty good instinct for why people choose you. The problem is turning all of that into a clear message.
Before long, you're trying to fix the words when the real problem sits underneath them.
You haven't decided what you need to say yet.
Get the message right and everything else gets easier
When your messaging is clear, you stop staring at a blank page wondering where to begin.
You know what your website needs to lead with and which messages deserve more space. You understand what your customers need to hear before they're ready to choose you, and you have a clearer way to explain why your business is the right fit.
That clarity doesn't stop at your website either.
It gives you language you can draw on when you're writing emails, creating content, talking to prospective clients or explaining what you do in a room full of people.
Instead of finding a new way to describe your business every time someone asks, you have something solid to come back to.
Clear messaging makes your business easier to talk about.
Is the copy messaging intensive right for you?
This service is for businesses that know their message isn’t quite clicking (yet).
You’re planning a new website or updating your existing one and don’t know how to say what you want.
You want to write your website copy yourself (or use AI) but need a clear messaging foundation so you don’t waste time.
You know your message is inconsistent or unclear, but you don’t know how to fix it.
You need help getting clear on what really matters to your customers.
What you’ll walk away with
The purpose of the copy message intensive is not to write your website copy, but to give you clarity you can actually use.
You’ll come away with a report that gives you a clear understanding of:
who you’re really talking to.
what those people need and want from you.
the problems and questions your messaging needs to address.
what makes your business relevant and different.
the key messages you need to communicate.
how those messages can shape the direction of your website copy.
“Yes! That’s what I’ve been trying to explain!”
How we’ll work together
We'll start with the information you already have about your business, customers and website. Then we'll talk.
I'll ask questions, follow interesting threads and help you look at your business from your customer's point of view. Together, we'll separate the useful messages from the things that are taking up space simply because they've always been there.
Afterwards, I'll turn that thinking into a report, giving you something concrete to work from when it's to communicate anything about your business.
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We start with a 90 minute copy intensive session talking about your business, your clients and your why.
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I aske the right questions, dig into what makes your business unique and help you uncover your strongest messages.
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Youll receive a clear messaging document with the key messages, their purpose and guidance for how to use them.
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You review the report and we talk through any changes or questions.
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Now you’ve got the foundation message of your brand - ready to spread the word, loudly and proudly, to your clients.
Get clear. Fast.
1 x 90-minute copy intensive call
1 × 60 minute copy review call
Brand message report
Your story
Client profiles
Elevator speech
Mission statement
Values
Talking points
1 x rounds of revision
Investment
NZ$750 + GST
Other ways I can help
Not sure if you need new website copy, not sure what to say or just want someone to take it off your hands …
Frequently asked questions about website copywriting
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The Copy Messaging Intensive works out what you need to say.
Website Copywriting takes that strategy and turns it into the finished copy for individual website pages.
If you're happy to write your own copy but need clarity first, the intensive may be all you need. If you'd rather have someone take that thinking and write the complete website for you, Website Copywriting is the better fit.
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No. Messaging can become unclear as a business evolves, so this can be just as useful when you're updating an existing website, planning a marketing campaign or wanting to get clear on what you’re actually doing.
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Good!
You don't need to arrive with it worked out. That's the point of the intensive.
Bring what you know about your business and your customers. We'll work through the rest together.
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Yes. The intensive is designed to give you a clearer foundation for writing.
If you want help writing your website copy yourself, check out my website copy toolkit in the store. .
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Yes.
AI is much more useful when you give it something specific to work with. Clear messaging gives you stronger source material for prompting rather than asking AI to decide your positioning for you.
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We can talk about Website Copywriting as the next step.
Many of my clients do choose to work with me after, the brand message intensive which reduces the cost of the website copy. -
You’ll usually have your messaging report back within a week of your intensives call.
Stop trying to write your way out of a messaging problem
If you've rewritten the homepage five times and it still doesn't feel right, another rewrite probably isn't the answer.
Let's work out what you actually need to say first.
Let's talk