AGENCY PARTNER

Copywriting for Agencies

Make your business easier to understand, find and choose

Your clients need words that sell. 

You need them delivered on time, laid out clearly and ready to use, without adding another job to your own list.

I work with web designers, studios and digital agencies providing website copy, brand messaging and ongoing content.

SMOOTHER PROJECTS

MORE LEADS

MORE REVENUE

Let's connect

You wanted to design the website. Now you’re rewriting the copy too.

Often, your clients haven't thought about their website content.

THEY JUST WANT A WEBSITE!

So when you ask them to provide SEO conversion copy that's customer-focused and written with H1, H2, and H3 headings, including keywords and alt text, that has a logical and compelling information flow …

Funnily enough, they freak out!

The project stalls (or never gets off the ground), the half-built website sits in the holding pen, and you spend hours emailing for updates and waiting for the final paycheck.

Or you end up patchworking together copy from AI or random paragraphs you've been given.

Keep the project moving and get back to the work you actually want to do

You're not a copywriter. Yes, you can get the job done, but it takes a heap of extra time and effort and doesn't light your fire.

Getting a good copywriter shouldn't be hard. But not every copywriter knows how to collaborate with designers or write within the process of web development.

Imagine starting every website project with the copy you need sitting in a folder waiting for you to use.

And not just copy, but all the SEO. H1, H2, H3 hierarchy headings, page titles, and meta descriptions, written into a wireframe with personality and emotion to support the brand.

All you need to do is copy and paste the words into the right places.

Without having to chew up headspace or waste time reading, understanding and interpreting the words you're putting on the page.

You can focus on doing what you love … the website design and build.

Strategy

Every page needs a job.

I work out what the page needs to achieve, what the customer needs from it and where it fits into the wider website, so the copy supports actual business goals instead of simply filling space.

SEO & AEO

The website you’re building needs to be understood by search engines and AI search tools as well as your customers.

I use clear structure, relevant language and strong topic signals so the right people have more opportunities to find the business when they’re looking for what they do.

User Experience

People scan, compare, jump around and look for reassurance.

I structure the information around what they need to understand next, so the website feels easier to navigate and people can find what they need without working too hard for it.

Conversion

Every page should help someone move towards a useful next step.

That could be enquiring, booking, buying, downloading or continuing to explore. The copy should make that step feel clear and natural, so more of the attention your website earns has a chance to turn into business.

  • Having a copywriter to write concise content for a website makes designing and developing the website seamless and ensures the best for our clients. Katrina knows how to write content that will connect with readers, and ensure the best start for the site's SEO as well.

    Imelda Morgan. Two Sparrows

  • As we continue our relationship with our clients beyond the website launch, we see how well her words sell on our client's websites! We see the enquiries come in, and the products and courses being sold.  

    We love her framework which means the words are always clear and concise - they paint a picture while also eliminating the confusion most people experience when trying to read a website.  She also understands branding, and cleverly sprinkles a client's brand message at every opportunity to further reinforce the uniqueness of their brand.  

    It always seems to be effortless how the words come together with Katrina, but also the project as a whole, since she is straightforward and very timely - she works well within our design process! 

    Without her words, our websites convert less and bore people more.  Hire her now!!

    Lori. Lola Media

  • Once again, the experience has been exceptional. When my client mentioned they were collaborating with Katrina, I was genuinely thrilled. Her documents are incredibly well-organised, making it simple and straightforward to convert her expertly crafted content into a beautiful, cohesive website. 

    Katrina's organised file made my job as a website designer a breeze. The clear structure, including H1, H2, and H3 headings, along with eye-catching CTA buttons and links, allowed me to focus on creating a visually appealing design while effortlessly integrating the content. Her attention to detail and clear, engaging writing style not only enhance the website's appeal but also make my job as a designer much easier. I highly recommend Katrina to anyone in need of top-notch website copy.

    Sara-Jane Designer Bloom

What does working with an agency copywriter look like?

We get to know each other

We start with a Zoom call so I can understand your agency, your clients and how you like to work.

You send the brief

When you have a project, give me the heads-up and the information I need.

Depending on the arrangement, I can work directly with your client or through your team.

I run the copy process

I manage the research, questions, writing and review so you don’t have to.

You get copy ready to use

The final copy is structured, labelled and ready for your design or development process.

Let's connect

MORE THAN A PROJECT PARTNER

Build copywriting into your agency offer

Professional copy doesn’t just make your current website projects easier.

It gives you another service to sell.

You can package strategy, copy and design together from the beginning rather than hoping the client supplies usable words halfway through the build.

And once the website is finished, there are opportunities to continue supporting the client with blogs, newsletters and lead magnets.

I can also provide copy to help you market those services, including language for your discovery calls and proposals, plus promotional blogs and social posts.

The client gets a stronger result.

You get a smoother project and another revenue stream.

I get to write the words.

Everyone wins.

TRUST MATTERS

Your client relationship stays important

Handing a client to another supplier can feel like a risk.

I get that.

Your reputation is attached to the people you recommend, so I take the responsibility seriously.

I’m clear about expectations, communicate throughout the project and understand that when I’m working with your client, I’m representing your agency too.

That trust is one of the main reasons agencies continue working with me: they can rely on the copy being delivered and on their clients being looked after

Copy wireframe to finished website

See for yourself what copy from me looks like in a wireframe. 

And how easy it is for the web designer to take the conversion and SEO website copy and make the site look amazing!

RIGHT FIT

Are we a good agency partnership fit?

We’ll probably work well together if you’re a:

  • web designer or web studio

  • marketing or digital agency

  • small or growing creative team

  • client-focused business

  • people-first agency

  • team that values doing good work properly

  • agency that wants trusted specialists rather than trying to do everything in-house

The best partnerships are built on clear expectations, good communication and mutual trust.

Download my services brochure
Book a call - let's talk

AGENCY PARTNER FAQS

Questions about working with a copywriter for your agency

  • Yes. I can work behind your agency brand or alongside you as an external copywriting partner.

  • Absolutely.

    You don’t have to create a design-and-copy package.

    Introduce us by email or send them to me and I can work with them directly.

  • There are two options.

    You can refer the client and I invoice them directly, or we can use wholesale pricing so you set your own client price and I invoice your agency.

  • Yes of course. I’m happy to sign subcontractor, non-compete and NDA’s.

  • Standard website copy projects take around five weeks from the copy call through to approval.

    If your client is working to a much shorter deadline, ask me about the VIP Website Copy Intensive.


  • Yes.

    I can provide copy for your discovery calls and proposals to explain why professionally written copy belongs in the website project, plus content to help you promote your combined packages.

  • Yes. I write blogs, email newsletters, print ad campaigns, promotional EDM’s as well as websites.

  • I write for both service based businesses and e-commerce brands.

    I’ve written for tiny mum and dad brands and international best sellers.

YOUR WEBSITE, SORTED

Want a copywriter you can confidently put in front of your clients?

You don’t need another freelancer to manage.

You need someone who understands the job, follows a solid process and gets the copy done.

Let’s talk about how I can fit into the way your agency already works.

Book a call