The 10-minute AI writing sprint

(because “just write something” isn’t helpful)

You know you should be posting on social media, sending emails to your list, or finally writing that blog. But when it comes time to actually sit down and do it …
Blank mind. Empty screen. Deep sigh.

Sound familiar?

You’re not being lazy or uninspired. You’re just busy. And tired. And your brain is juggling a dozen other priorities that feel more urgent than writing a LinkedIn post.

You don’t need to be inspired. You just need a plan. A fast, simple plan that gets your ideas flowing without pressure or perfectionism.

Enter: The 10-minute AI writing sprint. (ta da)

What is an AI writing sprint?

Think of it like a creative workout for your business brain, with a friendly robot intern tagging in to help.

The idea is simple:
In 10 minutes or less, you generate a rough piece of content (like an email, blog draft, or social post) using AI and a focused prompt. It doesn’t have to be polished. It just has to exist.

This works especially well on those “I don’t have time for content” days because honestly, 10 minutes is faster than scrolling Instagram while telling yourself you’re working on your business.

Why writing sprints works for small business owners

As a coach, consultant or solo business owner, you are your brand. That means content has to sound like you, reflect your thinking, and show up consistently.

But you’re also the accountant, the admin, the strategist, and the customer service team, so content often gets pushed to the bottom of the to-do list.

This sprint changes that. It gives you a doable, repeatable way to generate content without needing to be in the mood or have the perfect words ready to go.

Plus, if you’ve ever looked at AI tools like Chat GPT and thought “Yeah, but I don’t know what to ask it,” this method gives you structure and purpose.

How to run your own 10-minute AI writing sprint

Here’s the breakdown:

Step 1: Set a timer (seriously, set it)

Use your phone, your watch, your oven timer - whatever works. You’re aiming for 10 minutes total. Not a second more.

The goal here is to short-circuit your inner perfectionist. No time to tweak. No time to overthink. Just type and go.

Step 2: Give AI a focused prompt

This is where the magic happens.

Open Chat GPT (or whatever AI tool you prefer) and feed it a clear prompt that gives context and direction. Don’t be vague. Be specific about what you want.

Here are a few to get you started:

• Email prompt:
  “Write a 300-word email about why professionals should update their CV before they actually need it. Make it warm, practical, and encouraging, like a career coach supporting someone mid-career.”
  

• Social post prompt:
  “Write a short, conversational LinkedIn post about how to handle job rejections with resilience and perspective. Include a call to action to book a discovery call.”
  

• Blog outline prompt:
  “Create a blog outline titled ‘5 subtle signs it’s time to change jobs’. The tone should be empowering, with clear advice and examples for professionals in their 30s and 40s.”

You can even add:

“Use a friendly, supportive tone, like a coach having a coffee with a client who’s feeling stuck.”

Let it write. And then head to step 3.

Step 3: Let it be messy, then refine (if you want to)

Once the AI gives you a draft, take a quick breath then read it through with fresh eyes.

You don’t need to rewrite everything. Your job now is to shape it into something that sounds like you.

Here’s a simple editing checklist to help:

• Does it sound like something you’d say out loud?
  If not, soften or rephrase it in your own voice. Add your favourite turns of phrase, adjust the tone, and make it more “you.”
  

• Does it waffle?
  AI sometimes adds fluff. Cut anything that feels repetitive or too vague. Keep it clear and helpful.
  

• Does it include real examples or lived experience?
  Add a quick story, analogy, or one-liner from your own work with clients. That’s what makes your content relatable and trustworthy.
  

• Does it end with something for the reader to do next?
  Add a call to action, like booking a call, reading a blog, or even just reflecting on a question you asked.

Done.

You now have a draft email, post, or blog in 10 minutes total. Not bad for something that didn’t exist earlier today.

Bonus tips to make your sprint even better

• Keep a swipe file of prompts. Save your favourites so you’re not reinventing the wheel each time.

• Use your own content as inspiration. Ask AI to rework past posts or turn a paragraph from a blog into a newsletter.

• Try voice input. Dictate your idea into ChatGPT and have it write from your audio—great when walking or cooking dinner.

• Batch it. Run two or three sprints back-to-back once a week and bank your content for later.

Ready to try it?

Honestly, this is one of my favourite ways to beat a content slump. And the more you do it, the easier it gets.

So grab a cuppa, set that timer, and try this today:

“Write a 300-word email about [your topic] in a conversational tone. Include a helpful tip and end with a call to action.”

You might be surprised what you can create in 10 minutes flat.

If you liked this idea, you’ll love my free AI Prompt Cheat Sheet—
It’s packed with swipeable prompts to help you write blogs, emails, and social posts faster (and with way less brain drain).

Download the AI Prompt Cheat Sheet here and keep it handy for your next 10-minute sprint.

No more staring at the screen. Just plug in a prompt, get your ideas flowing, and edit with confidence.

P.S. If you’d rather hand the whole content thing off to someone else?

I offer done-for-you email and blog writing services for small business owners. Just get in touch here and let’s make content feel easier.