Christmas in July? Why now’s the time to get your business ready for the festive season
It might feel a bit early to start talking about Christmas when we’re still in July, but here’s the truth: businesses that thrive during the festive season start preparing long before the tinsel hits the shelves.
Why?
Because consumer behaviour changes over the holidays. Many industries see a spike in search traffic, purchases, bookings, and enquiries in the weeks leading up to Christmas and New Year.
And that means right now—in July—is your golden window to get your services, website, and marketing working in your favour.
Whether you want to sell more products, book out your services, or launch something new, this checklist will help you get your business ready to shine.
Your mid-year prep checklist for the Christmas and New Year season
1. Revisit your ideal client profile
Before you update anything else, take a moment to reflect on who you’re speaking to.
Has your knowledge of your ideal clients changed since you last profiled them?
What are your customers really looking for at this time of year?
Have their needs shifted?
Are your current services, packages or products aligned with what they value most during the festive season?
You might want to tweak your offers to suit the emotional tone of the season, whether that’s ease, indulgence, connection, or getting things sorted before the holidays.
2. Plan your website updates
Your website is your 24/7 shopfront, so it needs to be doing its job. That means:
Clear messaging that speaks to your ideal client’s festive-season needs.
SEO review and update to make sure you’ll be found in those important searches.
Updated pricing, packages, or service areas.
Calls-to-action that match what you want people to do (e.g. "Book before 15 December").
Seasonal landing pages for gift vouchers, holiday services, or product bundles.
If you’ve got something new planned for the season—like a limited-time offer or product—now’s the time to write that landing page so it can be found in search.
3. Book in website copy support
Great website copy takes time to write and time to go live. If you’re thinking about:
A full website refresh.
A single landing page for a seasonal offer.
Tweaking your homepage or services for better messaging.
…then get in touch with your copywriter now. (Hi 👋)
By booking early, you’ll have the right words ready well before the holiday traffic hits.
4. Get your photography sorted
Whether you’re showcasing new products, running a seasonal campaign, or just want fresh images that reflect your brand, booking a photographer early is key.
Things to consider:
Do your current images feel summer-festive, or are they giving mid-winter blues?
Will you need styled product photos, lifestyle shots, or behind-the-scenes images?
Can you repurpose photography across your website, social, and email campaigns?
Your visuals should support the emotional tone of your copy—and your copy should give those visuals meaning.
5. Line up your seasonal content
Think ahead to what your audience might be Googling (and needing) between now and the end of the year.
Can you create:
A blog that targets Christmas-related keywords in your niche?
A gift guide, FAQ, or how-to article related to your offer?
A newsletter campaign that builds anticipation before December?
Publishing in advance helps your content get indexed in time—and gives you a bank of content to pull from when things get busy.
6. Don’t forget the logistics
Finally, make sure the practical stuff is crystal clear:
Are your Christmas hours and cut-off dates published on your site?
Do your automated replies and forms reflect your seasonal availability?
Have you created a plan for managing last-minute enquiries or orders?
A bit of prep now means fewer frantic emails later.
Want to get your website sorted in time for Christmas?
If you’d like a second pair of eyes on your messaging, or need new website copy to align with your Christmas and New Year goals, now’s the time to book.
We can tailor what you already have to suit your ideal client
We can write you a new landing page for a seasonal offer
Or we can give your whole site a festive refresh
👉 Let’s chat about your project before the silly season starts creeping in.
