Blog or business blog. Do you know the difference?

Blog or business blog – what’s the difference and why it matters

TL;DR

A business blog isn’t just a diary with your logo on it. It’s a strategic tool to build trust, grow traffic, and gently guide your ideal clients toward working with you. But only if you write it with purpose. Here’s how to make sure your blog does more than sit there looking pretty.

What’s the difference between a blog and a business blog?

A personal blog is all about you. It’s a place to explore your interests, share stories, and express your thoughts. People follow personal blogs because they connect with the person behind the words.

So you might think a business blog should be all about your business. But it’s not.

A business blog is actually all about your reader. It’s still written in your voice and may include your opinions, but it exists to serve your audience — answering their questions, solving their problems, and building trust.

It’s a tool that helps your reader move from “I think I have a problem” to “This person gets me” to “Yes, I’m ready to work with them.”

Why your business needs a blog (even if writing isn’t your thing)

Blogs have been around for decades. But they still work. Why?

• They help people find you (SEO)
  Google loves fresh, relevant content. A regularly updated blog helps your site show up in search results — especially when people ask specific, problem-based questions.
  

• They build trust
  When someone reads your blog and thinks, “This is exactly what I’ve been struggling with,” you’ve already begun a relationship. You’re positioning yourself as someone who gets it — and who can help.
  

• They support your customer journey
  A blog is your gentle nudge toward the next step. It might help a reader understand their problem better, or realise that now is the right time to get support.
  

3 things every business blog should do

Let’s make your blog work harder for your business. Every post should do these three things:

1. Solve a real problem that your customer actually has

Your reader is looking for answers. When your blog speaks directly to their challenge — and shows how you can help — you’re creating real value. This builds trust and makes you the go-to person when they’re ready to act. 

Start by thinking about what your clients are asking you. What are they Googling? What keeps them stuck?

2. Speak to the right person

Writing for “everyone” waters down your message. Speak to your ideal client — the person who most needs what you offer.

Use simple, clear headlines that focus on the benefit to them. Be specific. Be helpful. Be human.

3. Encourage an action

Once someone has read your blog, what do you want them to do next?

• Read another blog?

• Book a free call?

• Check out a service?

• Download a resource?
  

Always include a call to action — even if it’s small. Don’t leave your reader hanging.

What does a good business blog sound like?

Let’s say you want to write about time management.

Personal blog:
“Last weekend I had a big think about how I manage my time, and I realised something huge…”

Business blog:
“If you’re feeling overwhelmed by your to-do list, here’s a practical way to regain control of your week.”

Same topic. One talks about you. The other talks to your client.

Not sure what to write?

Start with what your clients are already asking. Look at:

• Your FAQs

• Your inbox

• Common client conversations

• Things you wish more people understood before working with you
  

If your blog is helpful, it doesn’t need to be long. It just needs to show you understand, and that you can help.

Want your blog to actually do something?

When written with purpose, your blog can attract more of the right people, build trust with readers before they ever get in touch, and give your clients the confidence to take the next step.

But only if it’s written for them — not for you.

Let’s make your blog work harder

Whether you’re ready to start blogging or want to turn your existing posts into something more strategic, I can help you shape a blog plan that speaks to your ideal clients and supports your wider marketing goals.

👉 Let’s talk about your blog strategy.